With the holiday season just around the corner we’re bound to see an influx of rumors regarding the launch of random tech devices between now and then. Today’s rumor pegs Amazon as being set to release a Chromecast, ROKU, and Apple TV competitor. The Firetube, as it’s rumored to be called, will be similar to the ROKU in terms of size and shape. It would also be similar in that it would grant users access to various apps. One would expect to see that Amazon’s video service that’s apart of its Prime membership.
According to sources close to the Wallstreet Journal, Amazon has approached various media-centric companies and cable television providers to partner with. They would release their media on apps designed for the box. Currently, those with a Prime account are only able to stream media through the PC or certain set-top boxes such as the ROKU. Even as such Amazon will need to hurry to get this out before it’s too late and for the right price.