After announcing the Sony SmartBand at MWC 2014 this week, Sony has wasted no time in starting the retail blitz to get the devices into the hands of buyers. On the Sony Mobile Store, the device has already shown up for pre-order for £79.99 ($134 USD) in the U.K. and €99 ($136 USD) for other European markets. Although, Sony indicated the devices would be available in a variety of colors, thus far black appears to be the only choice available for early adopters that want to be the first to get the devices onto their wrists.
The first units of the Sony SmartBand destined for European markets and the U.K. are expected to be delivered in early April. That will give buyers an opportunity to spend some time with the Lifelog application prior to having the device in hand as Sony says the app should be available in Google Play sometime in March.
source: Xperia Blog