OUYA Store revived and rebranded as ‘Cortex’ on Razer’s Forge TV

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Some of you may remember a story from a few months ago, found here, in which we reported that OUYA had been bought by Razer for an undisclosed amount of money. Well it seems that the fruits of that deal are starting to ripen for Razer. Today the company announced ‘Cortex’, a revived version of the OUYA Store, which Razer brands as “A new chapter in Android TV gaming.”

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Razer offers a new deal to indie game developers without exclusivity constraint

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When gaming accessory maker Razer acquired Ouya, many Free The Games (FtG) participants were less than thrilled as the move would have adversely affected their funding. As part of FtG promotion, gaming console Ouya had offered to match the funds raised by any Android game developer on Kickstarter in exchange for exclusivity. Ouya’s new owners are offering the developers a better deal – without the exclusivity constraint.

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CEO and co-founder Julie Uhrman leaves Ouya as Razer confirms an all-cash acquisition

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Back in April we reported that Ouya needed to find a buyer fast due to its failure to restructure its debt repayments to an investment company called TriplePoint. This was despite receiving a $10 million investment received from the Chinese company, Alibaba. Shortly after, there were rumours that the computer and gaming accessory maker, Razer, were interesting in acquiring Ouya. Confirmation that Razer had indeed acquired Ouya was posted and then swiftly removed on the  website of the investment bank, Mesa Global.

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OUYA possible acquisition target for Razer

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There is no hiding that OUYA has struggled since its launch in 2013. The Android-powered video game console, despite raising $8 million in a Kickstarter campaign, has struggled to be a hit with consumers and the company failed to repay investors that helped bring the product to life. Among the investors is Alibaba who made a $10 million investment as recent as January. Julie Uhrman, OUYA’s chief executive officer, sent an internal memo to employees in April stating that being sold is the only way to solve their problems.

OUYA could finally be acquired soon as another company in the gaming industry has been involved in negotiations.

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Debt repayment issues dictate that Ouya needs to find a buyer quickly

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It was only a couple of years ago that it was the darling of Kickstarter, blowing past its target goal of $950,000 with surprising ease and ending up with over eight and a half million dollars in funding. The start-up in question is Ouya, manufacturer of the Android micro gaming console, and thanks to a leaked memo from its CEO, Julie Uhrman, it would seem that the company has hit choppy waters as it now seeks a buyer.

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Alibaba Makes Heavy Investment in Ouya

 

OUYA-Console-set-hOuya, the game-console maker made famous by its kickstarter campaign, has recently received $10 million from online shopping titan Alibaba. There have been discussions about incorporating Ouya’s software and 1,000 game library into Alibaba’s set-top box.

The primary location where Ouya can flourish is in China, which is poised to be the next battleground for video game competition now that the 15 year-long ban on videogame consoles has been lifted. Although Ouya seemed to be off to a great start in 2012 with an explosion of funding, the results are less than expected, mostly due to the powerful hold on the market that Sony and Microsoft have and the recent emergence of the Nexus Player and Fire TV, which both allow for similar cheap gaming. However, a struggling company and a burgeoning market can be perfect for each other if there is a way for them to connect. Enter Alibaba. If there is any place that Alibaba knows, it’s China. Alibaba can be extremely helpful to Ouya as it tries to move into China’s market.

Ouya is no stranger to deals with other companies, and has also been working out some mutually beneficial agreements with Xiaomi as well.

Source: WSJ

Developer brings Android TV to Ouya gaming console

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The Ouya gaming console, or microconsole, is a device suitable for casual gamers. Some, though, find it a little limited and boring. One developer has been able to bring Google’s Android TV platform to Ouya, bringing some excitement back to the device. Not everything is operable, but that is expected to change in due time. All of the connection functions, like WiFi and Bluetooth, work. The issues arise with video and audio playback.

You can head over to the source link for directions and file downloads.

Source: XDA Developers
Via: MobileSyrup