In an effort to revamp its smartphone lineup, LG is rumored to drop the ‘Optimus’ name from its premium devices and move the name to mid to lower-end devices instead. According to various reports, LG is in the midst of devising a new brand identity for its flagship models, which should help to generate more chatter and excitement among consumers. There’s no indication yet of when we’ll see the new flagship name (or if this sudden change indicates a new LG flagship that’s on the way), but the hope is that we’ll have a clearer understanding sooner than later.
Complimenting the more uniform naming arrangement for its smartphone models, LG is also rumored to go with a more common design language for not just its upcoming handsets— but other types of devices as all— all in order to bring more consistency and familiarity with customers. So while this is exciting (and unusual to say the least), no one knows exactly what this means really. Will the LG smartphones and say appliances feature some sort of sleek curvy design? Will each be featured in a few exclusive colors? Again no one knows exactly… but it certainly will be exciting to see what direction it is LG may be headed towards.