Today, the great city of San Fran held the popular AppNation conference where developers discussed a number of topics such as the development of mobile apps for cross platforms, monetization, advertising and various aspects of marketing strategies. Opera Software was present and introduced their new Appcelerate program for developers looking to distribute their app(s) to millions of mobile users. It looks like Opera wants a piece of the mobile apps store business much like Amazon’s App Store in addition to broadening the developers avenues for content distribution. Hey, like I always say, choice is good and we’re all for it.
“We are very excited about the APPCELERATE program, the first of it’s kind to help promote content and applications to a global audience” said Mahi de Silva, EVP, Consumer Mobile, Opera Software, “Just one month after the launch of the Opera Mobile Store, we are giving developers unique capabilities to promote their content in channels focused on devices, platforms and geographies”.
It appears as though Opera is really keeping the interest of the developer in mind here, and that’s great. Developers work very hard to develop and deliver great content and it’s nice to see someone assisting in getting their product out there for a specific desired platform and in a cost effective manner. Once developers create apps, they will also have the ability to upload them to the Opera browser where millions and millions of users can view and download them.
The Opera Appcelerate program is designed to help developers gain traction on the platform they want, within regions they’re targeting by offering unique ways to specify your audience, define a campaign, and even boost your promotion effectiveness with dollar for dollar co-marketing (get it while it’s hot):
Developers, you need to be here. Are you ready to step it up?
- Matching co-marketing funds for qualified developers to promote their application – effectively doubling your power! (a limited time offer)
- Featured promotion of select apps within the Opera Mini and Opera Mobile browsers – stand out, get noticed.
- Want to be big in Brazil? You can be! Efficient pay-per-download campaign pricing to target only desired content channels, geographies, handsets and operating systems – Focus on specific regions and only use funds when users download your app. No more hoping you get noticed through expensive broad campaigns.
Ready to get started? Head on over to Opera’s Appcelerate page and sign up so you can distribute your apps to millions instantly. Hit the break for the full press release and don’t forget to let us know what you think in the comments below, especially if you’re a developer.
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