Google will be bringing in a new mind to head the Glass team, and she might not be what you would have expected.
Ivy Ross, who previously worked with major companies involved in design and self-branding (Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and Art.com) will be leading the project come this Monday.
She certainly brings a different angle to the project, and many would argue it’s exactly what Google needs. The search giant needs to find a way to make Glass “cool,” and Ross might be the perfect person to do that. You can expect lots of future partnerships between Google and major fashion/accessory companies, much like what we’ve seen from the partnership with the Luxottica Group (includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette).
It may take some time, but Glass will make its way to the mainstream eventually, and Ross will certainly help to speed up that process.
Source: +Google Glass