No Nike Fuelband App For Android

by Rudy Rivapalacio on
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Typing “Fuelband” into the Google Play store’s search box doesn’t lead you to the Nike+ Fuelband app for its new workout tracking bracelet. According to @NikeSupport, an official Nike Twitter channel, that’s not changing anytime soon. Nike cited its desire to focus “on the FuelBand experience across iOS and” as its reason for ignoring the Android market. The Fuelband has a lot of things going for it but mobile sync won’t be one of them, at least not for Android users.

Fitbit, who makes similar workout tracking devices, does have an app in the Play Store but only supports direct sync to a small number of Android devices (including the Samsung Galaxy S III and Galaxy Note II). Their current product line-up looks much more like conventional pedometers but Fitbit is set to release its own bracelet, the Fitbit Flex, this Spring. If this is a race for Android-fitness dollars, one contestant just dropped out.

Source: DroidLife

Nike+ Running App Arrives In The Play Store

by Ed Caggiani on
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Runners rejoice! Nike has just released their Nike+ Running app for Android. Connecting you to 7 million+ athletes on, it makes running social. Here’s a list of features:

  • From the trail to the treadmill, your phone’s GPS and accelerometer accurately record your distance, pace, and time. In-run audio feedback lets you know these metrics at every mile, so you can stay focused on your run.
  • Get in-ear cheers from your friends on Facebook when you broadcast that you’ve started a run. Tag the friends you ran with and share a map of your route with friends and family.
  • Have a song that gets you pumped? Set up PowerSongs to give yourself a boost with the tap of a button.
  • Our Run Summary makes it easy to view your route and track how you felt, the terrain you tackled, and the weather you endured.
  • Rotate your phone while viewing the Run Summary to see the breakdown of your run into mile splits.
  • See how your last run stacks up against your previous seven, and get fresh insights based on your latest activity every time you come back to the app.
  • Swipe upwards on the Home Screen to view your next moves. From picking your PowerSongs to challenging one of your personal bests, there’s always something to make your running experience better than before.
  • Visualize all your runs side-by-side and see your progress in a bar graph history view.
  • Syncing your run to the website allows you to view your maps on a larger screen, set a new goal, and find Nike+ Top Routes in your area. Check it out.
  • There’s even shoe tagging. Type in the name of your running shoes to track the distance they’re logging and see when it’s time to lace up a new pair. You’re never done running, but your shoes might be.
  • Need extra motivation? Add a widget to your phone’s home screen to show when you ran last, display your total mileage, and for even quicker access into a run.
  • Some features such as Share Run and Cheer Me On require users to be connected to a wireless network for full functionality. Please note that continued use of GPS running in the background could dramatically decrease battery life.

Hit the break for screenshots, press release, and the download link.

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The new Nike+ FuelBand for fitness

by Jim Farmer on
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Mobile fitness monitors are alive and well this season and the new kid on the block is the Nike+ FuelBand. The FuelBand is most easiliy decribed as a high tech LiveStrong bracelet. The device is capable of keeping track of calories, steps, time, to name a few, but most notably Nike Fuel; a goal value you try to achieve each day. The band itself tracks activity through oxygen kinetics, which helps it determine whether a user is engaged in an intense sporting activity or sitting at a desk. Nike believes this will provide more precise measurement than simply tracking steps, and allow it to account for the differences across various sports. If you’ll take  notice of the colored lights in the picture above, perhaps you’ll agree that Nike may have cracked the nut on personal fitness motivation in a really simple way. The company lets users set daily NikeFuel score goals, and the FuelBand uses red, yellow, or green coloring to let users know how they’re doing toward their goal. That simplistic immediate feedback is what a lot of people need. The lights aren’t green , you need to do more. It almost seems as if it would have the same effects as Xbox achievements.

According to Nike’s website. the FuelBand is water resistant  to the extent of wearing it in the shower or dancing in the rain. The band also features single button operation, 20 performance LEDs, 100 white informational LEDs, bluetooth and a built in usb plug in the band. It also includes a charging stand. Currently the bluetooth connection is only useful in coalition with an iPhone app, but Nike says more device support is on the way. Their limited supply has already sold out today, but you’ll be able to pick one up for $149.99 when they become available again. Video after the break. » Read the rest

Zooppa and Samsung Team Up for Tab Ad Campaign

by Jesse Bauer on
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Zooppa with Samsung Tab

Samsung’s Galaxy Tab will be utilizing user-generated advertising from Zooppa. The media advertising community has several big name companies already using its services, some of which are Microsoft, Hershey, Nike, and Sony to name a few.

Zooppa and Samsung are asking their community members to incorporate the slogan “It’s Go Time!” into the campaign, where we will see banner ads, prints, and videos that will answer the question “If you had a Galaxy Tab, what creative things would you use it for?“.

The creative winner of the chosen ads will win $30,000 US. Imagine the Samsung tabs you could buy your friends with that!

ABOUT ZOOPPA: Zooppa is the world’s largest source of user-generated advertising. With a community of more than 80,000 people, Zooppa offers brands an innovative model for developing creative advertising, building word-of-mouth and gaining consumer insights.

Contest details can be found here. Continue after the break for the full press release.

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