According to a study done by Informa Telecoms and Media, China is the number one market for Android phone sales, with two out of every three devices sold in the Red country being powered by the Android OS. Last year, one third of all Android devices sold across the world were sold in China alone. The competitors’ platforms come in at far more minuscule numbers: Apple’s iPhone is at 5% market share, and Windows phone nabs a mere 1%.
The US is China’s closest competitor for Android market share with 11% of the global total, and the numbers are growing each year. Informa anticipates that in 2013, one in every two devices sold in the US will be powered by Android. In all, smartphone numbers are up despite a downturned economy…because what makes you feel better like a shiney new gadget to play with? We’ll see how these numbers look at the end of 2013, but it looks like Android dominance is unstoppable.
Source: Informa Telecoms and Media
I live and work in that area of Northern California known as Silicon Valley… the center of tech innovation. Since I moved out here in 1996 I’ve been working in the tech industry and have seen many a technology come and go, from Palm Pilots to Pocket PC’s to Blackberries.
The Fruity Revolution
Once Apple redefined the smartphone in 2007, the mobile landscape started to change. Gone was the vast variety of feature phones and PDA’s as more and more people got iPhones. Apple essentially redefined what a smartphone should be. There’s no disputing that fact. And for the longest time, Apple had no real competition, allowing them to saturate the market with their devices and increase the mind share of their mobile brand.
The Green Robot Wars
Seemingly out of nowhere in 2008, Google came out with their first public iteration of the Android mobile operating system, known as Cupcake. It was showcased on the now historic G1, a QWERTY slider on T-Mobile in the United States, also known as the HTC Dream elsewhere. It didn’t exactly take the mobile world by storm, but it was a very important release since it showed a glimmer of possible competition to the OS from Cupertino.
Three years later, Android has grown tremendously through follow-up releases Donut, Eclair, Froyo, Gingerbread, Honeycomb, and now Ice Cream Sandwich. Android is in its fourth major release and has matured to a mobile OS that rivals the Apple juggernaut. As a matter of fact, it has now surpassed iOS in market share worldwide. With over 900,000 daily activations, Android is still growing and its app ecosystem is robust.
It seems that Android is continuing to increase their market share, at least according to numbers for Mobile Web Consumption for the month of August. As seen in the graph posted above, Android continues to rise, while iOS and RIM both continue to fall.
The numbers also look good in the chart posted below, which measures changes for the month, quarter, and the entire year. Now granted, these statistics are pulled from Mobile Web usage, not from actual vendor numbers, which will give a much better idea of how Android is continuing to fair in the Mobile OS market. Quantcast will have those figures next week, so stay tuned.