The OnePlus marketing team is back at it today in their quest to generate buzz for the upcoming OnePlus One CyanogenMod powered smartphone slated for an April 23rd release date. This time OnePlus enlisted the aid of none other than CyanogenMod’s own Steve Kondik for an unboxing video of the new device. » Read the rest
Despite a bumpy start in the wearables market with the original Samsung Galaxy Gear, the company still has lots of resources to try for a better round with their new Gear 2 and Gear Fit. Although we have learned this past week that Samsung was effective in annoying Apple with their “Next Big Thing” ads, for wearable tech there is little competition to deal and certainly no one as big a target as Apple was in the smartphone market. That means Samsung has to be creative in choosing the marketing path to take with their new devices. Their latest ad for their Gear devices suggests they are shooting for an emotional connection. » Read the rest
Who would have guessed that another leak of the 2014 HTC One would come out before its official unveiling date? (We’re guessing everyone.)
As it turns out, a leaked image of Verizon’s marketing poster for the upcoming HTC flagship has leaked online, featuring the front and back of the device, with the previously leaked flip front cover on the device as well.
Again, expect the device to be officially announced on March 25.
Source: Phone Arena
MediaTek has announced a new motto, Everyday Genius, to serve as their new branding motif. To help highlight this new marketing direction, MediaTek took the opportunity during MWC 2014 to announce a new quad-core chipset aimed at devices in the “super-mid market” as they describe it. The MT6732 will be a 64-bit processor that will compete with the Qualcomm Snapdragon 410 64-bit chipset. » Read the rest
A new report from Korean news source Chosun gives a little back story on the name of Google’s latest smartphone, the Nexus 5. According to sources, LG pushed on Google to name the device the Nexus G in a nod to the device’s connection to the LG G2 smartphone which the Nexus 5 is loosely based on. LG apparently suggested to Google that Samsung was provided with this kind of consideration when they produced Nexus devices, the Nexus S and the Galaxy Nexus. Google resisted and eventually denied the request from LG, opting to stick with Nexus 5.
The report does not indicate when these discussions took place or when the final decision to go with Nexus 5 was made by Google. It could be Google wanted to stick with Nexus 5 as both a recognition of the smartphone’s position as fifth in line as well as in connection with Android 5.0. For much of the past year, many thought the next version of Android after 4.3 was going to be the 5.0 version going by the Key Lime Pie moniker. It would have made sense to have Android 5.0 running on a Nexus 5 from a marketing standpoint. As we all know, that changed when Google partnered with KitKat for naming rights to the operating system, although it is not clear whether the current version was really going to be 5.0 or was always on the path to being the Android 4.4 that we are all trying to get our hands on.
At the end of the day, LG lost out on the opportunity to make a subtle connection between Google’s success with the Nexus line and their own flagship devices marketed under the “G” name.
Qualcomm may be producing one of the most advanced chips for mobile devices on the market today, but that doesn’t mean they can’t combine modern technology with some old school videography to produce a unique way to show off the power of their chips. Their most recent example is a slow motion rig that utilizes 130 HTC One smarphones mounted on a circular track dubbed “The Ultimate Smartphone Photobooth” to produce a “bullet time” slow-mo effect. » Read the rest
HTC has reported their Vice President and head of Global PR, Corporate and Internal Communications, Lorain Wong is leaving the company only four months after joining HTC. Wong indicated she was resigning for personal reasons, but will remain as a consultant for three to four months according to her boss, Chief Marketing Officer Ben Ho. Wong joins a growing list of HTC execs to have left the company recently, including two others from the PR team over the course of the past two years. Prior to joining HTC, Wong had worked with Asia Global Crossing where she helped rebrand the company into Pacnet, as well as AT&T and CBS Evening News.
According to an interview with HTC Chairwoman Cher Wang two weeks ago at APEC, an event that Wong attended, HTC is preparing to refine its marketing message over the next few months. Whether refinement or an overhaul is needed, whatever initiatives are undertaken will probably not be helped by Wong’s departure.
You may be aware that Samsung has been spending more on marketing lately than they have on research and development. Their latest video released to YouTube is another example of how that strategy is playing out. The 5-minute video titled “Hi Hey Hello” is based on a song by the same name from The Chicharones and follows the budding romance of a young couple. Director Joseph Kahn clearly had a directive from Samsung in producing the video – highlight the Samsung Galaxy S 4. He does this by putting the device in the hands of male lead who uses many of Samsung’s latest features like Dual Shot, Smart Pause, Drama Shot, Sound & Shot, Air Gesture, and Group Play/Share Music to attract his female lead’s attention. You can check out the video, which includes astronauts, after the break. » Read the rest
With AT&T set to add the LG Optimus G Pro to their portfolio starting May 10th, LG is getting on the event bandwagon for their latest flagship device to hit the U.S. shores with a Share the Genius event on May 1st. The event will take place in New York City and is headlined by indie music group Atlas Genius. The LG Optimus G Pro will be entering the market up against the HTC One and Samsung Galaxy S 4 so any buzz they can generate to help show that they too are a player in the top end of the smartphone market will help.
HTC has already been pretty clear that they’re going to put their best marketing foot forward with the HTC One to help boost sales. We’ve seen some commercials for the One, but now we’re hearing that HTC’s marketing campaign will include “Live Experience Tours” in several cities in the US. These stops will include pop up shops to demonstrate the key features of the HTC One, like BlinkFeed, Zoe, and BoomSound. HTC wants to show you that the One is “everything your phone isn’t.” Very
arrogant confident marketing slogan.
In addition to the showrooms for the One, BoomSound lounges will begin popping up in locations starting today. The showrooms won’t hit until April 11th, but they’ll be up for around three months, so you’ll have plenty of time to check it out. HTC is also planning a few tie-in shows to their BoomSound lounges and showrooms with some performances by popular artists in certain locations; Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles. HTC is definitely pulling out all the stops to try to kick this phone off right.
Hopefully HTC will see some significant returns from a marketing blitz of this scale, because I’m sure it’s not cheap. Hit the break for the full press release. » Read the rest