Last week Samsung issued a press release indicating they were “taking over” Terminal 5 at London’s Heathrow Airport. The branding campaign supposedly included special signage promoting the Samsung Galaxy S 5 that would appear in place of current signage, wayfinding, website and digital screens in the terminal for a two week period. Heathrow officials have issued a clarification of the campaign in response to complaints of possible confusion indicating the campaign is not as extensive as Samsung made it sound.
A Heathrow spokesperson says, “Heathrow Terminal 5′s signage and passenger wayfinding has not changed. Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: ‘Terminal Samsung Galaxy S5′.” According to the officials, the advertising spaces that Samsung has acquired for the marketing campaign are existing surfaces. Probably the biggest different compared to prior campaigns is that Samsung has apparently secured rights to all of the surfaces in the entire terminal for the two week period that starts on May 19th.
source: Android Central
Google will be bringing in a new mind to head the Glass team, and she might not be what you would have expected.
Ivy Ross, who previously worked with major companies involved in design and self-branding (Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and Art.com) will be leading the project come this Monday.
She certainly brings a different angle to the project, and many would argue it’s exactly what Google needs. The search giant needs to find a way to make Glass “cool,” and Ross might be the perfect person to do that. You can expect lots of future partnerships between Google and major fashion/accessory companies, much like what we’ve seen from the partnership with the Luxottica Group (includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette).
It may take some time, but Glass will make its way to the mainstream eventually, and Ross will certainly help to speed up that process.
Source: +Google Glass
Samsung has issued a press release indicating they are taking their marketing efforts to a whole new level. Starting May 19th and continuing for two weeks, Samsung is taking over all signage, wayfinding, website and every single digital screen at Heathrow’s Terminal 5 as part of their efforts to promote the Galaxy S 5. They have even gone so far as to secure the rights to temporarily rename the terminal as “Terminal Samsung Galaxy S5″ in an unprecedented agreement with Heathrow Airport.
Motorola has announced they will be holding a Hangout On Air next week on May 22nd to discuss the newest addition to their stable of devices, the Motorola Moto E. Steve Sinclair, Vice President of Product Marketing for Motorola and Bill, Product Manager, will take questions about the hardware and software experience the Moto E offers to users. The Hangout will take place at 3:00 pm ET/12:00 PT.
If you want to submit a question to possibly be addressed during the Hangout, post them on one of Motorola’s social network pages on Google+ or Facebook or on Twitter using the hashtag #AskMoto on any of them.
Going in a new direction, Samsung has released a video that combines five spots they have started to run in a few markets around the world for their new Galaxy devices. The ads are a definite departure from some of their previous efforts like their “Next Big Thing” series, relying on animations that pop with color. Two of the ads center on the Samsung Galaxy S 5, Gear 2 and Gear Fit and how they work together to both help users get through their daily activities and stay connected. The other three ads focus on the Galaxy S 5 and some of the new features Samsung brought to market with their latest flagship device, like the fingerprint scanner, water resistance, and the fast focus camera app.
Hit the break to check out the video and let us know what you think about this new marketing direction for Samsung.
The OnePlus marketing team is back at it today in their quest to generate buzz for the upcoming OnePlus One CyanogenMod powered smartphone slated for an April 23rd release date. This time OnePlus enlisted the aid of none other than CyanogenMod’s own Steve Kondik for an unboxing video of the new device.
Despite a bumpy start in the wearables market with the original Samsung Galaxy Gear, the company still has lots of resources to try for a better round with their new Gear 2 and Gear Fit. Although we have learned this past week that Samsung was effective in annoying Apple with their “Next Big Thing” ads, for wearable tech there is little competition to deal and certainly no one as big a target as Apple was in the smartphone market. That means Samsung has to be creative in choosing the marketing path to take with their new devices. Their latest ad for their Gear devices suggests they are shooting for an emotional connection.
Who would have guessed that another leak of the 2014 HTC One would come out before its official unveiling date? (We’re guessing everyone.)
As it turns out, a leaked image of Verizon’s marketing poster for the upcoming HTC flagship has leaked online, featuring the front and back of the device, with the previously leaked flip front cover on the device as well.
Again, expect the device to be officially announced on March 25.
Source: Phone Arena
MediaTek has announced a new motto, Everyday Genius, to serve as their new branding motif. To help highlight this new marketing direction, MediaTek took the opportunity during MWC 2014 to announce a new quad-core chipset aimed at devices in the “super-mid market” as they describe it. The MT6732 will be a 64-bit processor that will compete with the Qualcomm Snapdragon 410 64-bit chipset.
A new report from Korean news source Chosun gives a little back story on the name of Google’s latest smartphone, the Nexus 5. According to sources, LG pushed on Google to name the device the Nexus G in a nod to the device’s connection to the LG G2 smartphone which the Nexus 5 is loosely based on. LG apparently suggested to Google that Samsung was provided with this kind of consideration when they produced Nexus devices, the Nexus S and the Galaxy Nexus. Google resisted and eventually denied the request from LG, opting to stick with Nexus 5.
The report does not indicate when these discussions took place or when the final decision to go with Nexus 5 was made by Google. It could be Google wanted to stick with Nexus 5 as both a recognition of the smartphone’s position as fifth in line as well as in connection with Android 5.0. For much of the past year, many thought the next version of Android after 4.3 was going to be the 5.0 version going by the Key Lime Pie moniker. It would have made sense to have Android 5.0 running on a Nexus 5 from a marketing standpoint. As we all know, that changed when Google partnered with KitKat for naming rights to the operating system, although it is not clear whether the current version was really going to be 5.0 or was always on the path to being the Android 4.4 that we are all trying to get our hands on.
At the end of the day, LG lost out on the opportunity to make a subtle connection between Google’s success with the Nexus line and their own flagship devices marketed under the “G” name.
via: G for Games