With new smartphones and new smartwatches hitting the market over the past couple weeks, one new person in the mix is Idris Mootee who is taking over as HTC’s chief marketing officer. HTC has has their share of trials in recent years to develop a coherent, effective marketing campaign for their smartphones which frequently rate high with reviewers, but struggle to attract buyers. With a big job ahead to turn things for HTC, Mootee took time this week to snipe at Samsung, a company he says “doesn’t stand for anything except for profit.”
A couple days ago we reported on some new ads from Motorola’s marketing team that took a humorous approach to wearable device ads from other companies. The ads seemed to particularly poke fun at company ads that use a bunch of one word descriptions for the devices they are trying to sell.
Two new ads have been released that take a similar approach. The ads are titled Gold and Holiday and like the others, run right at half a minute in length. Check them out after the break. Read more
The latest ads in Motorola’s marketing campaign for their flagship smartwatch take a humorous approach towards promoting the Moto 360. The ads are both under half a minute long and have the same classy feel that watch commercials on prime time television do, but end with reminders that the real world isn’t always so elegant.
Hit the break to check out videos. Keep an eye on the Businessman spot if you’re a fan of burritos. Read more
Perhaps feeling the pressure to step up their efforts to maintain their customer base, Sprint has announced a new deal to lure customers switching to Sprint from Verizon or AT&T. Sprint’s latest effort offers to cut user bills in half compared to the other carriers. For example, if a user has a monthly bill for $140 per month with 10 GB of data shared between 4 lines, Sprint will setup a plan on their network for $70 per month for the same 4 lines and 10 GB of data. Talk and text will be unlimited on the new plans.
Sprint is opening the new deal starting this Friday when users can either upload a copy of their current monthly bill from Verizon or AT&T or take one by their local Sprint store to find out how much they can save. Users will have to buy new devices on Sprint and turn in their old devices as well as port over their existing numbers to qualify. As part of the special, Sprint is also offering to buy out existing contracts up to $350 per line via issuance of a Visa Prepaid Card that buyers can use to pay off their early termination fees. For a limited time, Sprint is also waiving the $36 per line activation fee.
If you are interested in taking advantage of this special offer and to check out the fine print, hit the source link.
Later this year, Samsung will have an more prominent presence in New York City. A new office is under construction in the Meatpacking District that will be the new home for the company’s Brand Marketing Team. It will also be the location for Samsung to showcase its enterprise mobile solutions. The official name is the Marketing Center of Excellence and Enterprise Customer Briefing Center. Samsung’s digital, creative, and social media programs will be based out of this new office. The enterprise part of this office will have a focus on commercial customers. All of this is to guarantee a closer proximity to key customers.
Hit the break for the full press release.
Emphasizing the importance of handwriting, especially in childhood development, Samsung has released a new teaser video for their Unpacked event scheduled for September 3rd. Closing with the question “Ready to note?” the video shares absolutely nothing about the Samsung Galaxy Note 4 which is expected to be announced at the event. Instead, Samsung spends time noting the benefits of writing and claims that was the reason for the introduction of the S Pen in the original Galaxy Note device.
Hit the break to check out the video and then let us know in the comments how well you think Samsung’s marketing folks did with the spot. Read more
In a new twist on the ALS Ice Bucket Challenge, Samsung has posted a video of their flagship Samsung Galaxy S 5 getting dunked under some ice water. Using a computer generated voice, the device notes the icy water is “freezing” before issuing a challenge to the iPhone 5S, the HTC One (M8) and the Nokia Lumia 930. Of course, one of the features of the Galaxy S 5 is a level of water resistance, something none of the challenged devices claim.
Do you think this was a smart marketing move by Samsung or is it bad form to try to ride on the back of a charitable organization’s efforts to raise funds? Hit the break to view the video of the Galaxy S 5 getting dunked. Read more
Last week Samsung issued a press release indicating they were “taking over” Terminal 5 at London’s Heathrow Airport. The branding campaign supposedly included special signage promoting the Samsung Galaxy S 5 that would appear in place of current signage, wayfinding, website and digital screens in the terminal for a two week period. Heathrow officials have issued a clarification of the campaign in response to complaints of possible confusion indicating the campaign is not as extensive as Samsung made it sound.
A Heathrow spokesperson says, “Heathrow Terminal 5’s signage and passenger wayfinding has not changed. Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: ‘Terminal Samsung Galaxy S5′.” According to the officials, the advertising spaces that Samsung has acquired for the marketing campaign are existing surfaces. Probably the biggest different compared to prior campaigns is that Samsung has apparently secured rights to all of the surfaces in the entire terminal for the two week period that starts on May 19th.
source: Android Central
Google will be bringing in a new mind to head the Glass team, and she might not be what you would have expected.
Ivy Ross, who previously worked with major companies involved in design and self-branding (Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and Art.com) will be leading the project come this Monday.
She certainly brings a different angle to the project, and many would argue it’s exactly what Google needs. The search giant needs to find a way to make Glass “cool,” and Ross might be the perfect person to do that. You can expect lots of future partnerships between Google and major fashion/accessory companies, much like what we’ve seen from the partnership with the Luxottica Group (includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette).
It may take some time, but Glass will make its way to the mainstream eventually, and Ross will certainly help to speed up that process.
Source: +Google Glass
Samsung has issued a press release indicating they are taking their marketing efforts to a whole new level. Starting May 19th and continuing for two weeks, Samsung is taking over all signage, wayfinding, website and every single digital screen at Heathrow’s Terminal 5 as part of their efforts to promote the Galaxy S 5. They have even gone so far as to secure the rights to temporarily rename the terminal as “Terminal Samsung Galaxy S5″ in an unprecedented agreement with Heathrow Airport. Read more