Samsung opening office in New York City to house Brand Marketing Team and enterprise mobile solutions

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Later this year, Samsung will have an more prominent presence in New York City. A new office is under construction in the Meatpacking District that will be the new home for the company’s Brand Marketing Team. It will also be the location for Samsung to showcase its enterprise mobile solutions. The official name is the Marketing Center of Excellence and Enterprise Customer Briefing Center. Samsung’s digital, creative, and social media programs will be based out of this new office. The enterprise part of this office will have a focus on commercial customers. All of this is to guarantee a closer proximity to key customers.

Hit the break for the full press release.


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Samsung releases teaser video for September 3rd event

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Emphasizing the importance of handwriting, especially in childhood development, Samsung has released a new teaser video for their Unpacked event scheduled for September 3rd. Closing with the question “Ready to note?” the video shares absolutely nothing about the Samsung Galaxy Note 4 which is expected to be announced at the event. Instead, Samsung spends time noting the benefits of writing and claims that was the reason for the introduction of the S Pen in the original Galaxy Note device.

Hit the break to check out the video and then let us know in the comments how well you think Samsung’s marketing folks did with the spot.
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Samsung Galaxy S 5 issues Ice Bucket Challenge

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In a new twist on the ALS Ice Bucket Challenge, Samsung has posted a video of their flagship Samsung Galaxy S 5 getting dunked under some ice water. Using a computer generated voice, the device notes the icy water is “freezing” before issuing a challenge to the iPhone 5S, the HTC One (M8) and the Nokia Lumia 930. Of course, one of the features of the Galaxy S 5 is a level of water resistance, something none of the challenged devices claim.

Do you think this was a smart marketing move by Samsung or is it bad form to try to ride on the back of a charitable organization’s efforts to raise funds? Hit the break to view the video of the Galaxy S 5 getting dunked.
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Heathrow Airport says Samsung went off course with rebranding statements

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Last week Samsung issued a press release indicating they were “taking over” Terminal 5 at London’s Heathrow Airport. The branding campaign supposedly included special signage promoting the Samsung Galaxy S 5 that would appear in place of current signage, wayfinding, website and digital screens in the terminal for a two week period. Heathrow officials have issued a clarification of the campaign in response to complaints of possible confusion indicating the campaign is not as extensive as Samsung made it sound.

A Heathrow spokesperson says, “Heathrow Terminal 5′s signage and passenger wayfinding has not changed. Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: ‘Terminal Samsung Galaxy S5′.” According to the officials, the advertising spaces that Samsung has acquired for the marketing campaign are existing surfaces. Probably the biggest different compared to prior campaigns is that Samsung has apparently secured rights to all of the surfaces in the entire terminal for the two week period that starts on May 19th.

source: Android Central

Design aficionado Ivy Ross to head Google Glass team May 19

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Google will be bringing in a new mind to head the Glass team, and she might not be what you would have expected.

Ivy Ross, who previously worked with major companies involved in design and self-branding (Calvin Klein, Swatch, Coach, Mattel, Bausch & Lomb, Gap and Art.com) will be leading the project come this Monday.

She certainly brings a different angle to the project, and many would argue it’s exactly what Google needs. The search giant needs to find a way to make Glass “cool,” and Ross might be the perfect person to do that. You can expect lots of future partnerships between Google and major fashion/accessory companies, much like what we’ve seen from the partnership with the  Luxottica Group (includes Ray-Ban, Oakley, Vogue-Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette).

It may take some time, but Glass will make its way to the mainstream eventually, and Ross will certainly help to speed up that process.

Source: +Google Glass

Samsung rebranding an entire Heathrow terminal for the Samsung Galaxy S 5

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Samsung has issued a press release indicating they are taking their marketing efforts to a whole new level. Starting May 19th and continuing for two weeks, Samsung is taking over all signage, wayfinding, website and every single digital screen at Heathrow’s Terminal 5 as part of their efforts to promote the Galaxy S 5. They have even gone so far as to secure the rights to temporarily rename the terminal as “Terminal Samsung Galaxy S5″ in an unprecedented agreement with Heathrow Airport.
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Motorola to hold Hangout On Air to discuss Moto E

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Motorola has announced they will be holding a Hangout On Air next week on May 22nd to discuss the newest addition to their stable of devices, the Motorola Moto E. Steve Sinclair, Vice President of Product Marketing for Motorola and Bill, Product Manager, will take questions about the hardware and software experience the Moto E offers to users. The Hangout will take place at 3:00 pm ET/12:00 PT.

If you want to submit a question to possibly be addressed during the Hangout, post them on one of Motorola’s social network pages on Google+ or Facebook or on Twitter using the hashtag #AskMoto on any of them.

source: Motorola

Samsung releases new colorful ads for latest devices

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Going in a new direction, Samsung has released a video that combines five spots they have started to run in a few markets around the world for their new Galaxy devices. The ads are a definite departure from some of their previous efforts like their “Next Big Thing” series, relying on animations that pop with color. Two of the ads center on the Samsung Galaxy S 5, Gear 2 and Gear Fit and how they work together to both help users get through their daily activities and stay connected. The other three ads focus on the Galaxy S 5 and some of the new features Samsung brought to market with their latest flagship device, like the fingerprint scanner, water resistance, and the fast focus camera app.

Hit the break to check out the video and let us know what you think about this new marketing direction for Samsung.
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Samsung goes for touching story to market Gear 2 and Gear Fit

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Despite a bumpy start in the wearables market with the original Samsung Galaxy Gear, the company still has lots of resources to try for a better round with their new Gear 2 and Gear Fit. Although we have learned this past week that Samsung was effective in annoying Apple with their “Next Big Thing” ads, for wearable tech there is little competition to deal and certainly no one as big a target as Apple was in the smartphone market. That means Samsung has to be creative in choosing the marketing path to take with their new devices. Their latest ad for their Gear devices suggests they are shooting for an emotional connection.
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