After news came out earlier this week that Samsung, despite its size and commanding position in the smartphone market, was still expecting a decline in operating profit for the second quarter in a row, many people started wondering what the future may hold for smartphone manufacturers. Analysts indicate the market is already suffering from softening margins and the pressure will be on market leaders, like Samsung and Apple, to make their high-end phones more affordable. Besides the squeeze on margins at the high-end, analysts also see more of the market shifting to other segments, especially low- and mid-range smartphones targeted at the “mass market.” » Read the rest
comScore released their latest market share numbers for February 2014 for the U.S. smartphone market. Android continued to maintain a dominant position as the leading platform for smartphones with 52.1% of the market, a small increase of 0.2% compared to November 2013. Apple’s iOS also improved, by half of Android’s growth, moving from 41.2% to 41.3% of the market. The big winner in terms of percent growth was Microsoft’s platform which jumped from 3.1% to 3.4% of the market. Combined with a major slide by Blackberry, dropping 0.6% to only 2.9% of the market, Microsoft has taken over the third spot behind Android and iOS. » Read the rest
Ever since HTC started to slide from the top of the Android mountain, the company has been trying to pin its future success on different versions of the HTC One with little to show for the effort. However, two companies are showing how a solid product that appeals to customers can have an impact on the market for smartphones according to Kanta Worldpanel ComTech’s latest sales figures for the three months ending February 2014. According to their analysis, the Motorola Moto G has boosted the manufacturer from owning virtually none of the market to topping 6% of sales in the U.K. in just six months. Dominic Sunnebo notes that the success of the Moto G “highlights the speed at which a quality budget phone can disrupt a market.” » Read the rest
In the never-ending battle for customers, wireless companies have a few weapons in their arsenals. Recently we’ve seen an uptick in companies targeting other companies through advertising and occasionally through comments during press briefings. Verizon appears to be ready to use a new tool, the loyalty program, patterned after similar systems used in other market sectors. Rather than going after competitors’ customers, the Smart Rewards program is intended to help prevent current Verizon customers from looking elsewhere for service. » Read the rest
It’s no secret that Samsung has complete control over the Android smartphone market. The company has a market share of 65%, and has a marketing campaign that essentially squashes the competition.
Its main competitors, LG, HTC, Sony and Motorola have global market shares of 7%, 6%, 5% and 4% respectively.
Analysts are suggesting that these market shares will soon change. Lenovo, which recently purchased Motorola Mobility, will expand the brand to new markets in Europe, China and emerging markets. With a new focus, Lenovo/Motorola may be able to surpass LG’s 7% market share. Although making a run at Samsung may seem a bit far-fetched right now, it might not be in the future.
comScore has released their numbers for smartphone market share in the US for January 2014, and the numbers are fairly predictable. Android commanded a majority of the market, accounting for 51.7% of all US smartphones, dipping half a percent from October last year. BlackBerry also fell half a percent point, while Apple pulled up 1% due to Android and BB’s small decline. Android still sat a full 10% ahead of Apple as of January, while Microsoft’s Windows Phone claimed a small 3.2% in third place.
Echoing earlier research, Gartner announced today that worldwide sales of tablets in 2013 totaled 195.4 million units with Android laying claim to 62% of the market. The big beneficiary of Android’s growth, driven by users snapping up smaller, lower-end devices, was Samsung who sold just over 37 million units. Meanwhile, Samsung’s biggest rival, Apple, saw their market share slide from almost 53% to only 36% despite selling 9 million more units compared to the prior year. The silver lining for Apple was that they continue to retain the title of largest tablet manufacturer. Although Samsung is closing the gap quickly, Apple still sold about twice as many tablets as Samsung.
Meanwhile, Asus, Amazon and Lenovo rounded out the top five manufacturers. Of those three, Lenovo saw unit sales increase by 198% to 6.5 million units. Microsoft managed to increase their tablet shipments from 1.2 million to 4 million units during 2013, continuing to hold 2.1% of the market.
IDC’s latest numbers are in, and 2013 was a pretty big year for smartphones. For the first time ever, smartphone shipments passed 1 billion total phones, which is an incredible achievement. Android smartphones accounted for just shy of 800 million devices. Android and iOS were (obviously) the two major forces behind driving this growth, as both operating systems accounted for 93.8% of smartphone shipments total last year.
For the fourth quarter, we saw some pretty positive growth, too. Android shipments grew 40.3% year-over year, second only to Windows Phone. However, in terms of pure numbers, Android shipping an incredible 226.1 million devices compared to Windows Phone’s 8.8 million. iOS actually saw some pretty slow growth year-over-year, coming in at around 6.7%. » Read the rest
New data released by Strategy Analytics today show the global tablet market continues to grow at a healthy pace with Samsung being one of the primary beneficiaries of that growth. Android continued to dominate claiming 62 percent of the market, although Apple’s iOS reversed a recent trend and managed to experience some growth as well during the last quarter of the year. Just during the fourth quarter, global tablet shipments hit 76.8 million units, an increase of 20 percent compared to the same period in 2012. For the entire year, shipments reached 227 million units, a year over year increase of 33 percent. » Read the rest
The final quarter of 2013 was very good for Samsung. According to Strategy Analytics, Samsung’s market share grew to more than 29.6%, compared to 29.0% for the same quarter in 2012. In looking at the entire year, Samsung’s share increased to 32.4%, up from 30.4%. Apple’s market share, however, fell in both the final quarter and overall in 2013. Huawei pulled into third and LG sits in fourth. These numbers should be interesting to see in a few months as both Samsung and Apple are slated to announce their latest flagship devices within the next few months.
It is great to see Lenovo joining the mix (in fifth). Hopefully they finally make their way to the United States this year. After all, I don’t think an HTC acquisition is happening just yet; therefore, Lenovo needs to think about doing it on their own.
Hit the break for smartphone shipment numbers. » Read the rest