Just this past month Android saw market share gains but the same can not be said when looking back at early months.
Selling good smartphones at an affordable price point is becoming more and more common among Chinese manufactures. Many in which are making a name for themselves. By selling a smartphone at a lower price point and still managing to compete with high-end rival brands, why not buy it?
Samsung’s Galaxy S6 doesn’t look it’s moving the needle in a positive direction for the company, as the latest market share numbers show Samsung’s global dominance continuing to slip to Apple and cheaper Chinese OEMs.
In Q2 of 2014, Samsung held 26.2% of the global market, more than doubling Apple’s market share. This year, Apple has steadily increased their market share to nearly 15% while smaller vendors like Huawei and Xiaomi have scooped up more of the low end, leaving Samsung with just 21.9% market share. That’s over a 5% drop from a year ago, which is pretty substantial. Read more
Smartphone sales saw a sizable growth during the first quarter of 2015, which Gartner says is due to an increase of smartphone sales in emerging markets. This makes sense, since smartphone sales have somewhat slowed down in the bigger markets, so many companies are attacking the smaller areas where not everyone has a smartphone already.
Emerging markets saw a roughly 40% increase during Q1, helping smartphones reach sales of 336 million units. Key regions included Eastern Europe, the Middle East, North Africa, and the Asian/Pacific market. Read more
comScore has released their latest 3-month market share numbers for the U.S. smartphone market and the results are a bit disappointing for Google Android and Samsung. Although Android continued to retain its position as the #1 smartphone platform in the U.S., the share of Android subscribers dipped 0.7% compared to December 2014, largely due to a slide by Samsung. Read more
Samsung has had a rough past few months with declining marketshare, thanks to some serious competition from Apple and cheaper smartphone vendors. 2015 looks like the year they turn it around, though, as the company has reclaimed the top spot for smartphone manufacturer in the first quarter of 2015.
Global smartphone shipments grew about 21 percent, up to 345 million devices shipped in the first three months of the year. Samsung accounted for 24% of that, or about 83.2 million of those devices. Apple held onto second place, shipping 61.2 million devices with 18% of the market. Read more
ComScore just released a report detailing the changes in market share amongst the most popular device and OS manufacturers over that last three months, and the results were less than shocking. Read more
ComScore has reported their numbers for the US smartphone market share for November 2014 through January 2015. The numbers are almost identical to how things looked three months ago, with Apple claiming the top spot, Samsung close at #2, and LG, Motorola, and HTC pulling up the next three places. Read more