Samsung’s Galaxy S6 doesn’t look it’s moving the needle in a positive direction for the company, as the latest market share numbers show Samsung’s global dominance continuing to slip to Apple and cheaper Chinese OEMs.
In Q2 of 2014, Samsung held 26.2% of the global market, more than doubling Apple’s market share. This year, Apple has steadily increased their market share to nearly 15% while smaller vendors like Huawei and Xiaomi have scooped up more of the low end, leaving Samsung with just 21.9% market share. That’s over a 5% drop from a year ago, which is pretty substantial. Read more
Smartphone sales saw a sizable growth during the first quarter of 2015, which Gartner says is due to an increase of smartphone sales in emerging markets. This makes sense, since smartphone sales have somewhat slowed down in the bigger markets, so many companies are attacking the smaller areas where not everyone has a smartphone already.
Emerging markets saw a roughly 40% increase during Q1, helping smartphones reach sales of 336 million units. Key regions included Eastern Europe, the Middle East, North Africa, and the Asian/Pacific market. Read more
comScore has released their latest 3-month market share numbers for the U.S. smartphone market and the results are a bit disappointing for Google Android and Samsung. Although Android continued to retain its position as the #1 smartphone platform in the U.S., the share of Android subscribers dipped 0.7% compared to December 2014, largely due to a slide by Samsung. Read more
Samsung has had a rough past few months with declining marketshare, thanks to some serious competition from Apple and cheaper smartphone vendors. 2015 looks like the year they turn it around, though, as the company has reclaimed the top spot for smartphone manufacturer in the first quarter of 2015.
Global smartphone shipments grew about 21 percent, up to 345 million devices shipped in the first three months of the year. Samsung accounted for 24% of that, or about 83.2 million of those devices. Apple held onto second place, shipping 61.2 million devices with 18% of the market. Read more
ComScore just released a report detailing the changes in market share amongst the most popular device and OS manufacturers over that last three months, and the results were less than shocking. Read more
ComScore has reported their numbers for the US smartphone market share for November 2014 through January 2015. The numbers are almost identical to how things looked three months ago, with Apple claiming the top spot, Samsung close at #2, and LG, Motorola, and HTC pulling up the next three places. Read more
With 2014 in the books, we’re finally getting the numbers to see how each manufacturer and OS did over the past year. The good news for Google and Apple (and bad news for the likes of Microsoft and BlackBerry) Android and iOS accounted for a whopping 96.3% of all smartphones shipped. That leaves a very small 3.7% for Windows Phone and everything else that’s competing for scraps.
When you break the numbers down between Android and iOS, though, Android came out a clear victor in the market share battle. Android devices accounted for 81.5% of all phones shipped, finally breaking the 1 billion mark for smartphones. Compared to those 1 billion Android smartphones, Apple shipped 192 million phones for 14.8% of the market. Read more
Japan’s wireless industry is unique in that their carriers typically charge more for smartphones than any other country, but they also charge the least for basic phones, like flip phones. This has caused a pretty strange event in Japan where flip phones have actually grown in shipments for the first time in seven years. Inversely, that has caused smartphone shipments to decline as more and more people revert back to internet-enabled flip phones to save money.
Flip phones grew 5.7% in 2014, while smartphones shrunk about 5.3%. Smartphones shipments still hit about 27 million phones while flip phones only made up 10 million units, so if we’re looking at a pure volume standpoint, smartphones don’t have anything to worry about it. However, for manufacturers, it’s a tough market to penetrate if you’re trying to sell the latest and greatest touchscreen device. Companies like Panasonic have already left the smartphone market in Japan despite being a native Japanese company. Read more
The story is not an unfamiliar one – market leader stagnates in the top position while competitors continue to stay sharp and eventually the leader fades away. Two recent examples come to mind – Nokia and Blackberry. Only a decade ago, those two names ruled in the cell phone market, but today the two of them are on life support and on the verge of being consigned to the history bin. Motorola’s president Rick Osterloh thinks Samsung could be in the same position and Motorola is poised to step into the top position. Read more
Remember that article I wrote shortly after Apple announced new and bigger iPhones? I asked if there was a compelling reason to buy an Android phone now that the iPhone 6 sports a larger display? To me there is still a compelling reason, but I’m not the mainstream. The people have spoken. All those iPhone faithful who said size doesn’t matter apparently lied right to our faces. Apple has enjoyed considerable success since upgrading screen sizes and the numbers prove it.