Samsung’s U.S. market share grows as LG, Motorola, and HTC all see small dips

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For the month of June, the top smartphone manufacturers in the United States did not see much of a change in United States market share. Apple and Samsung, the two leaders, are the only of the top five manufacturers to see growth. LG, Motorola, and HTC all saw very small changes that went south; however, none of the declines were more than -0.6%. Also, those three companies combined have yet to near Samsung’s 28.6% market share in the United States. On the overall software front, Android still leads iOS by an amount nearing 10%.

Hit the break for details on what mobile applications have the most reach.
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ZTE eyes high-end market for future growth

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ZTE, the world’s ninth-largest smartphone manufacturer, is looking to move into the high-end market in 2015 to help improve financial performance and improve their presence in markets like the U.S. ZTE, like other Chinese manufacturers, have tended to operate in the lower end of the market relying on sales quantity in markets like China to offset the razor-thin margins they achieve with their devices. Zeng Xuezong, ZTE’s executive vice-president, says “we will make more and more premium smartphones” joining Huawei and Lenovo as companies hoping to break out in coming years.
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Android, Samsung maintain strong positions in U.S. smartphone market in April

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comScore has released their latest numbers for the U.S. smartphone market from April 2014 showing Samsung and Android continue to grow at the expense of almost everyone else. Samsung saw the number of smartphone subscribers owning one of their devices grow by a full percentage point since January 2014, up to 27.7% of the market. Of the top five manufacturers, Samsung was the only one to see growth during that period with both Apple and LG suffering the biggest losses of 0.2% and 0.4% respectively. Motorola and HTC also saw their market share slip slightly.
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Samsung’s global smartphone domination showing signs of weakness

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Samsung has been the king of smartphones for the past four years, but have they peaked? For the first time in four years, Samsung showed a dip in their global market share. Not a huge dip, but a dip is a dip right?

Strategy Analytics released numbers for the first quarter 2014, and Samsung’s global market share was 31.2%, which is down from 32.4% a year earlier in the same period. Interestingly enough, Apple also suffered the same coming in at 15.3%, down from 17.5% a year earlier. Samsung doesn’t disclose how many phones they sell, but Strategy Analytics estimates they moved 89 million (up from 69.4 million last year) smartphones during the quarter, while Apple reported that they moved 43.7 million (up from 37.4 million last year). There were 285 million smartphones shipped from all manufacturers, which is up from last year’s 213 million for the same period.


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Android mobile ad traffic trumps iOS for the first time, still lags in ad revenue though

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Android might dominate the mobile market share in terms of devices sold, but when it comes to mobile ad traffic and ad revenue, it has always lagged.

As reported by Opera Mediaworks, Android showed 42.8% of mobile ad impressions as compared to 38.2% for iOS devices during the first quarter 2014. However, Android still lags in ad revenue as iOS achieved 52% vs Android’s 33.5%. The good news is that Android did show a significant jump over the first quarter of 2013, which was 27%. Although this data is worldwide, the U.S. represents 50.6% of global market ad traffic.


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Winds of change in smartphone market to put squeeze on manufacturers

New Samsung Galaxy S5 smarphone, Gear 2 smartwatch and Gear Fit fitness band are displayed at the Mobile World Congress in Barcelona

After news came out earlier this week that Samsung, despite its size and commanding position in the smartphone market, was still expecting a decline in operating profit for the second quarter in a row, many people started wondering what the future may hold for smartphone manufacturers. Analysts indicate the market is already suffering from softening margins and the pressure will be on market leaders, like Samsung and Apple, to make their high-end phones more affordable. Besides the squeeze on margins at the high-end, analysts also see more of the market shifting to other segments, especially low- and mid-range smartphones targeted at the “mass market.”
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Samsung big mover, Android maintains lead in latest comScore report

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comScore released their latest market share numbers for February 2014 for the U.S. smartphone market. Android continued to maintain a dominant position as the leading platform for smartphones with 52.1% of the market, a small increase of 0.2% compared to November 2013. Apple’s iOS also improved, by half of Android’s growth, moving from 41.2% to 41.3% of the market. The big winner in terms of percent growth was Microsoft’s platform which jumped from 3.1% to 3.4% of the market. Combined with a major slide by Blackberry, dropping 0.6% to only 2.9% of the market, Microsoft has taken over the third spot behind Android and iOS.
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Motorola’s Moto G, LG’s G2 keep manufacturers in play

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Ever since HTC started to slide from the top of the Android mountain, the company has been trying to pin its future success on different versions of the HTC One with little to show for the effort. However, two companies are showing how a solid product that appeals to customers can have an impact on the market for smartphones according to Kanta Worldpanel ComTech’s latest sales figures for the three months ending February 2014. According to their analysis, the Motorola Moto G has boosted the manufacturer from owning virtually none of the market to topping 6% of sales in the U.K. in just six months. Dominic Sunnebo notes that the success of the Moto G “highlights the speed at which a quality budget phone can disrupt a market.”
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Verizon Smart Rewards program may be ready to roll out nationwide

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In the never-ending battle for customers, wireless companies have a few weapons in their arsenals. Recently we’ve seen an uptick in companies targeting other companies through advertising and occasionally through comments during press briefings. Verizon appears to be ready to use a new tool, the loyalty program, patterned after similar systems used in other market sectors. Rather than going after competitors’ customers, the Smart Rewards program is intended to help prevent current Verizon customers from looking elsewhere for service.
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