Smart TV manufacturers that have opted to feature a YouTube streaming application on their televisions have run into a bit of a wall lately with Google— the company will now be requiring all manufacturers to undergo and pass a Smart TV “browser conformity test,” which can take up to three months for Google to complete. That’s going to be a major issue for manufacturers that want their TV’s to hit the market as fast as possible. Not only that, but Google is requiring the YouTube application to be placed on the main apps page on each of these TV’s, which may seem a bit controlling and, what one industry insider said, were “coercive sales tactics.”
While it’s certainly admirable that Google is taking an active role with manufacturers that are using their products, it does seem like a bit too much at this point. We’ll see what the manufacturers decide to do in the coming months.