LG is subtly upgrading its Optimus logo with a new look. In an effort to tie in the sleek look of the new Optimus line up, the logo is metallic and slim, just like the new phones. The logo is also modern and simple. LG says those qualities embody their philosophies on their devices. The new smartphones, and the new logo, will debut at Mobile World Congress at the end of February. Do you think the new logo reflects promise in the new Optimus line? Let us know in the comments. Also, check out the full press release below.
NEW LOGO FOR LG SMARTPHONES DEBUTS AT MWC 2012
LG to Transform Its Optimus Brand Logo with New Design-Oriented Handsets
SEOUL, Feb. 17, 2012 – LG Electronics (LG) renews the logo design of its signature mobile phone brand, the Optimus, reflecting the company’s reinforced design leadership. The incumbent Optimus brand was initially introduced two years ago in line with the launch of the LG Optimus Q, LG’s first smartphone.
The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.
With the new logo and desired specifications, LG will offer superior smartphones that bring design prestige to users seeking aesthetic beauty on technological devices. Also, the company’s commitment to raise the ante by offering best quality products to consumers will be further reinforced.
Further details regarding and a live demo of the new smartphones with the new logo will be offered at LG Stand ( Hall 8 ) at MWC 2012 from February 27 to March 1.