A few months ago, Amazon announced their Coins currency for its Kindle Fire devices. These coins would essentially be in-app currency exclusively for Amazon’s App Store and can be used to purchase apps, games, and in-app content. The Coins have an exchange rate similar to normal currency, so 1 coin equals 1 cent. Kindle users will receive a free 500 Coins to test the service out, and more Coins can be purchased from Amazon.
The biggest advantage to using these Coins is buying in bulk. Amazon says you’ll be able to get up to 10% off if you buy large amounts of coins, so it can save you money in the long run. The Coins also help developers because it gives consumers a universal currency to use to buy apps and games, so that’s always a plus. Developers will still get their 70% of revenue from app purchases, so no change there. I think this is going to be a great service for Amazon and Kindle Fire users, and I think it’s safe to say we can expect Amazon to push this new system pretty hard in the next few months.