HTC brings in new marketing executive in preparation for ‘Marketing 2.0′ project

by Colton Kaiser on Nov 28th 2012, 6:49pm
tagged Benjamin Ho, HTC, Jason Mackenzie

Taiwanese manufacturer HTC has announced plans today to bring in a new marketing executive in an effort to help get the company get back on track. The new marketing lead, Benhamin Ho, who has served as CMO of Motorola and VP of business strategy and marketing at Far EasTone Telecommunications Co. will join the company in January. Current marketing and sales executive Jason Mackenzie will be shifted to focus solely on the company’s sales strategy, while CMO John Wang has opted to leave the company entirely.

HTC has struggled to match the competition in recent months, losing valuable market share to manufacturers like Samsung and LG. Ho plans to rebuild the company’s current marketing and business strategies, with his first project being titled “Marketing 2.0.” Mr. Ho will report directly to Chief Executive Peter Chou, who has been taking a bit of heat himself for the recent undoings of the company.

HTC went on to admit that it expects next quarter’s revenues to drop another 14.5 percent in the final quarter, equating to a total loss of 23 percent over the previous year.

Source: WSJ

HTC Explorer (Pico) To Be Announced In Delhi India On 09/29?

by Harold Williams on Sep 26th 2011, 10:51am
tagged HTC Explorer, HTC Pico, HTC's new President of Global Sales and Marketing, Jason Mackenzie

The HTC Explorer, also known as the HTC Pico, may be announced on the 29th of this month in Delhi India. It appears that HTC’s new President of Global Sales and Marketing, Jason Mackenzie, will be announcing the Explorer on that day as well as possible other HTC news. The Explorer is no powerhouse with it’s 600MHz processor, but as a budget phone possibly running Sense 3.5 it should do just fine. Is there a market for this device here in the states?

[via pocketnow]