We’d recently reported that Apple’s brand seems to be growing at a steady rate and it seems to have a direct impact on the enterprise market out here in the States. According to customer data from enterprise file sharing and hybrid cloud storage company Egnyte, of all the enterprise devices out there using its service in Q3/Q4 of 2011 to date, Apple iPhones and iPads account for nearly 70% of all enterprise-based devices out in the corporate world, compared to a paltry 30% for Android-based smartphones and tablets. More over, preliminary results for 2013 indicates that iPhone and iPad enterprise market share accounts for nearly 80%, while Android smartphones and tablets dipped to 22% total. Here’s a full statement from Egnyte on its thoughts of the fascinating study:
“While initially iPads dominated our use, iPhones have taken over. 2011 use showed the iPad accounting for 40 percent of our usage, in 2012 iPhones are now 42 percent of usage, and Android has remained constant at about 30 percent of use. There are two interesting points here, first, Apple seems to have at least temporarily won the hearts and minds of business users with its products accounting for about 70 percent of our traffic. This is important because it’s a flip-flop from the days of old, where Apple products were rarely seen in the corporate landscape. It’s also an indication that when BYOD wrested control over what devices consumers used from IT, they overwhelmingly chose an easy to use product that focused on UI and usability, perhaps even at times over depth.
The second interesting point is that while tablets are certainly hot, iPhones are driving most of the traffic. This may be due to the fact that the iPad doesn’t replace a laptop yet as the corporate device of choice, but try and take a business person’s smartphone away from them, and you may not have a hand left. Smartphones are a must have, and we suspect that since people are already checking email on such a phone while they are working remotely, it’s an extra step to get out and bootup your tablet, so if you have a great phone app that does the same thing, just use it to view your files. Most editing we think still happens on the laptop/desktop. This ‘on the go’ access is further confirmed by the fact that only 31 percent of iPhone sessions occurred over Wi-Fi, that means over three-quarters of access happens via cellular services”.
Looks like the Android platform is going to have some work cut out for it if it wants to get in the good graces of corporate users. Then again, special designs and arrangements from manufacturing giants would probably be a good way to start trying to get in the good graces of corporate folk.