Video and music streaming services such as Netflix, Amazon Prime, Spotify, and Apple Music all have something in common. None of them feature advertisements along with the content. Subscriptions are meant to unlock access to exclusive content and offer a high-end, ad-free experience where users get what they want. Hulu has operated both its free and paid tiers with ads attached to content, especially irking customers that are paying $7.99 per month. The amount of Hulu subscribers sits at 9 million and ads could be what is preventing that number from booming.
With Project NOAH, that could change and provide Hulu with millions of additional subscribers at a quicker pace.
Pluto TV is a new Internet television service that offers free programing. They have just landed a deal with Hulu, another Internet streaming service that will allow them to broadcast ad-supported content from their entire library. That includes major network shows from ABC, NBC, and FOX. It also includes other TV networks and movies.
Video streaming services are only as good as the television shows and movies offered. Customers want content and a lot of it. Companies like Netflix and Amazon spend aggressively to secure streaming rights for properties. Hulu, on the other hand, has always been in a strange position since it focuses heavily on television shows. Next month, Hulu’s catalog is set to grow as it will offer content from Showtime to subscribers for an additional, though discounted, fee.
The reach of Hulu will continue to grow as the video streaming service has a deal in place to provide AT&T customers with free content. The wireless carrier’s customers can watch Hulu content through their site and apps from anywhere. Also, the two companies are exploring the possibility of bring Hulu to televisions with a dedicated app.
A start date for the partnership’s benefits was not specified by either company but we do expect it to be active by the upcoming fall television season.
Hit the break for the full press release.
A new report claims that YouTube could be looking to compete directly with the likes of Netflix, Hulu etc with a new video subscription service of its own. The Google owned video streaming site currently offers paid music subscriptions with YouTube Music Key and a transition to offering video content only seems logical at this point. Read more
The makers of Hulu have introduced a new feature called Watchlist which will let you watch all your favorite shows from one place. This is basically a mix of the Favorites and Queue feature which is already available on the video streaming service. Read more
Google has once again teamed up with Hulu to give exclusive access to free TV content for all Android users. Sadly, this promotion is strictly limited to customers in the United States who download the Hulu app via the Play Store.
New reports indicate Amazon is preparing to rollout an ad-supported video streaming service next year that is different from the Prime Video service included with their Prime membership offering. The new service will supposedly be aimed more at competing with Hulu and Netflix in that it will be based on a monthly subscription fee for access. Analysts think Amazon will undercut the monthly prices offered by other services through the use of ads. Wedbush Securities analyst Michael Pachter thinks this would make the new Amazon offering a “Netflix killer.” Read more
Hulu CEO Mike Hopkins spent some time discussing the future of the Hulu platform at a New York City event today. During the event and in a follow-up blog post, he indicates that the company is planning to enable free viewing of some ad-supported TV content starting this summer. Until now, Hulu only let viewers access free content on the desktop. To help make this happen, Hulu is also planning to release a new version of the iPhone version of their app. Read more
Have a PlayStation 4? PlayStation 3? Xbox One? Put down your controller right now and pick up your smartphone (as if you did not have it in your hand already). With the latest update to the Hulu Plus application, you can control the Hulu Plus gaming console apps from your handheld device.
To get started, all you need is for your account to be logged in on the gaming console and the mobile app. The app will then detect the gaming console and a Cast button will work with it the same way it would with Chromecast. Playing, pausing, and resuming on another device is all capable.
Hit the break for the introductory video and download links. Read more