Advertisements could be no more on Hulu with looming premium subscription



Video and music streaming services such as Netflix, Amazon Prime, Spotify, and Apple Music all have something in common. None of them feature advertisements along with the content. Subscriptions are meant to unlock access to exclusive content and offer a high-end, ad-free experience where users get what they want. Hulu has operated both its free and paid tiers with ads attached to content, especially irking customers that are paying $7.99 per month. The amount of Hulu subscribers sits at 9 million and ads could be what is preventing that number from booming.

With Project NOAH, that could change and provide Hulu with millions of additional subscribers at a quicker pace.

Read more

Hulu discounting Showtime’s standalone streaming service for customers


Video streaming services are only as good as the television shows and movies offered. Customers want content and a lot of it. Companies like Netflix and Amazon spend aggressively to secure streaming rights for properties. Hulu, on the other hand, has always been in a strange position since it focuses heavily on television shows. Next month, Hulu’s catalog is set to grow as it will offer content from Showtime to subscribers for an additional, though discounted, fee.

Read more

Hulu’s deal with AT&T brings free content to customers


The reach of Hulu will continue to grow as the video streaming service has a deal in place to provide AT&T customers with free content. The wireless carrier’s customers can watch Hulu content through their site and apps from anywhere. Also, the two companies are exploring the possibility of bring Hulu to televisions with a dedicated app.

A start date for the partnership’s benefits was not specified by either company but we do expect it to be active by the upcoming fall television season.

Hit the break for the full press release.

Read more

New streaming video service may be offered by Amazon


New reports indicate Amazon is preparing to rollout an ad-supported video streaming service next year that is different from the Prime Video service included with their Prime membership offering. The new service will supposedly be aimed more at competing with Hulu and Netflix in that it will be based on a monthly subscription fee for access. Analysts think Amazon will undercut the monthly prices offered by other services through the use of ads. Wedbush Securities analyst Michael Pachter thinks this would make the new Amazon offering a “Netflix killer.” Read more

Hulu bringing free, ad-supported TV to mobile devices this summer


Hulu CEO Mike Hopkins spent some time discussing the future of the Hulu platform at a New York City event today. During the event and in a follow-up blog post, he indicates that the company is planning to enable free viewing of some ad-supported TV content starting this summer. Until now, Hulu only let viewers access free content on the desktop. To help make this happen, Hulu is also planning to release a new version of the iPhone version of their app. Read more