As Samsung and Apple continue to dominate the smartphone market share, other companies like LG and HTC continue to slide. LG was hopeful the G2 would put a dent into Samsung’s armor, but consumers didn’t buy in. According to DigiTimes, LG projected to sell 10 million units, but so far they have only reached 2 million globally. HTC, on the other hand, has gotten a lot of praise for their HTC One, but their financial results continued to slide throughout 2013. Huawei might be in the best position of the three, but even they aren’t doing so well. They were hoping to sell 10 million Ascend P6 smartphones, but they only reached 3 million.
Motorola wasn’t mentioned in their report, but there might be hope for them with the very reasonably priced Moto G, and if they continue to sell the Moto X at lower prices.
The bottomline is that there really isn’t room for more than 2 or 3 flagship phones. Consumers like to stay loyal, and they don’t have the attention span to learn about “other” so-called up and coming phones.