Cher Wang was one of HTC’s co-founders, and remains chairwoman and largest shareholder of the company today. However, before now, she’s always taken a slightly hands-off approach with HTC, allowing others to run the company. After HTC posted their first ever unprofitable quarter, Wang has decided that it’s time to step in and make some changes as to how the company is run. According to HTC Ben Ho, Wang is now clocking in twice as much each week in an attempt to right their sinking ship.
Wang held a meeting with employees to clarify a few things, namely that Peter Chou is still head of HTC. She doesn’t want his job, but would rather take some of the burden off of him to allow him to do what he does best; engineering great products. Wang will be more involved in sales and operations, which she obviously has a great deal of experience with. She does want HTC devices to be more focused around the end-user as opposed to being catered to what cell carriers want, so that should absolutely be a great change in terms of what HTC designs from here on out. They’re also planning on taking another look at the mid-range market instead of focusing just on the high-end market, which is exactly the opposite of what we’d just heard out of HTC the other day, but maybe Wang can clear up some of that muddled messaging.
Hopefully this marks the beginning of the end of HTC’s poor performance, and it’s not too little too late.