HTC has already been pretty clear that they’re going to put their best marketing foot forward with the HTC One to help boost sales. We’ve seen some commercials for the One, but now we’re hearing that HTC’s marketing campaign will include “Live Experience Tours” in several cities in the US. These stops will include pop up shops to demonstrate the key features of the HTC One, like BlinkFeed, Zoe, and BoomSound. HTC wants to show you that the One is “everything your phone isn’t.” Very
arrogant confident marketing slogan.
In addition to the showrooms for the One, BoomSound lounges will begin popping up in locations starting today. The showrooms won’t hit until April 11th, but they’ll be up for around three months, so you’ll have plenty of time to check it out. HTC is also planning a few tie-in shows to their BoomSound lounges and showrooms with some performances by popular artists in certain locations; Pharrell in New York, Grouplove in Chicago and Manchester Orchestra in Los Angeles. HTC is definitely pulling out all the stops to try to kick this phone off right.
Hopefully HTC will see some significant returns from a marketing blitz of this scale, because I’m sure it’s not cheap. Hit the break for the full press release. » Read the rest