In a very smart move, Google is mandating that Android manufacturers use “Powered by Android” branding on their devices. The HTC One (M8) and Samsung Galaxy S 5 are the first devices to do this. This “Powered by Android” branding will appear during the boot sequence in both phones, and we suspect all future Android phones. At least the ones that use Google Play Services.
I’m surprised Google didn’t mandate this from the very beginning. If you think about it, with all the manufacturer custom UIs such as TouchWiz and Sense, mainstream consumers have no idea that their own phone is running Android. Most people probably think these manufacturers are using their own proprietary software much like Apple is with iOS. Well in a way, they are, but at least they will know there are other options out there, even though the experience might not be identical.