HTC tried to knock it out of the park with some of the sexiest phones known to man, but they ended up striking out. Now HTC is going to try something completely different in an effort to increase sales and profits.
The Taiwanese company has set up a separate business unit that will build software for other Android devices from Samsung, LG, and others. It’s called HTC Creative Labs and it employs roughly 260 people in Seattle, San Francisco, and Taipei.
I already reviewed the HTC One and loved it. What impressed me the most was Zoe and Video Highlights, but when reviewing devices and applications such as these, it’s never easy to get a “real world” perspective because you spend a short time with the device. Last week, I went on vacation, so I thought I would bring the HTC One as my sole camera to really get a feel for how Zoe and Video Highlights would be when it really counts. It’s one thing to test it during the review for things that don’t matter so much, but I consider a vacation the ultimate test to see if it’s everything that I thought it was. 7 Days, 2,106 photos/images, and 3.6GB later, I love HTC Zoe and Video Highlights more than ever, but it’s not perfect. Head on past the break to find out how it went.
The HTC One is probably one of the highest quality phones you will ever hold in your hand, but the killer feature is the UltraPixel camera, and more specifically, HTC Zoe and Video Highlights. Sharing pictures is one thing, but sharing a well produced short video highlighting your child’s birthday or your vacation is something that most people never do because it’s just so complicated. HTC recognized this and created Zoes, which are 3-second video clips combined with 20 images. These Zoes will be used to create 30-second highlight videos that look like they were done by a professional editor. The best part of it all is that it’s completely automated and takes no effort on your part. I can’t sing enough praises for what HTC has done here. It’s simply the most advanced feature to ever be offered on a smartphone.
HTC made things pretty easy, but you might find yourself a little lost on what exactly a Zoe is or how to get the most out of your video highlights. That’s where this hands on video tutorial comes in. We show you the basic camera software and how Zoe’s work. We show you how to categorize your media in events as well as how to do basic editing such as sequence shots, object removal, and video editing. Video highlight reels are created automatically, but you can still tweak things a little so we get into that as well. In no time you will be impressing your friends with some really cool videos of your next event. Hit the break for the complete walkthrough and don’t forget to share some of your greatness with us.
HTC has finally taken the wraps off of its worst-kept secret— the HTC One smartphone. The smartphone comes fully decked out while featuring some pretty cool enhancements giving users a unique Android experience. For starters, the smartphone features a 4.7-inch full 1080p LCD3 display, quad-core Snapdragon 600 chip, 2 gigs of RAM and Android 4.1.2 topped off with Sense 5— all in one hell of an aluminum package. HTC also aims to give users a topnotch social network and multimedia experience by introducing some neat tools including:
- Blinkfeed – an updated stream of news and social networks featuring 1,400 content providers including ESPN. Think full-screen wallpaper/widget with a Flipboard layout displaying all sorts of custom content
- SenseVoice – sound enhancement feature which allows users to optimize call sound when in a noisy environment by chcking the ambient sounds in the background
- Full IR capabilities which allows the device to control a home theater unit
- Ultrapixel – giving 300% more light with camera
- HTC Zoe – captures video and high resolution photos automatically, while also giving you topnotch organization by bringing your gallery together. Also allows for the ability to make a slideshow highlight with movies as well by implementing automatic transitions between scenes and it can edit on its own. Zoe also allows users to combine multiple images into one and can even eliminate people from photos at a later time
Now for the information you all really want to know— when and where the device will be available. It will be a while before we see the device in our balmy mitts, but HTC has confirmed it will be available in 80 countries by the end of March. Additionally, the smartphone will come in 32GB and 64GB variants and land in AT&T, Sprint and T-Mobile stores for those of us here in the States (no Verizon?) and will also be available for customers by the end of March as well— though there’s no word on pricing just yet.
Hit the break to see HTC’s full presser.