Motorola advisor Guy Kawasaki has left an interesting video on his Google+ page of the Porsche Exclusive with an insightful little comment, “Wouldn’t it be great if you could personalize your phone like this?” Now, the cool thing about the Exclusive is that you’re able to completely customize the vehicle to how you want it. Different paint jobs, stereo, whatever. However, not too long ago, we heard rumors that customers would be able to customize hardware on the X Phone, which would be a significant first in the smartphone industry.
Is it a just coincidence that Kawasaki posted this video? Sure. Maybe cars and smartphones are two of his favorite hobbies and he likes to daydream about the best aspects of both industries. But Motorola needs a kickstart and Google needs to wrangle some power away from Samsung, so something revolutionary like this may not be as far off as we think.
We’ve seen how big of an impact marketing can make a product, especially from the king of the Android pile, Samsung. And if there’s one thing Motorola and Google could use to sell a few more Moto smartphones, it’s some juiced up marketing. Guy Kawasaki, known for his excellent work done with Apple, has joined up with Motorola to try to steer things in the right direction regarding product design, user interface, marketing, and social media. Priority number 1? Getting a mobile devices Google+ community up and running for smartphone enthusiasts.
On his Facebook page, he stated one of the reasons he wanted to join the Motorola team was how much it reminded him of Apple back in the era of the G3 computer. He believes Motorola has the potential to release some innovative, great products to give Samsung a run for their money. Between him and Google, I think Motorola’s going to have a successful career in the Android ecosystem.
Guy Kawasaki, a former Apple employee who played a key role in marketing the Macintosh in the mid-eighties, has had some very interesting things to say about Android of late. He aggressively promoted Macs during a crucial time in Apple’s history and helped create the Apple fanaticism we know today. But like Apple co-founder Steve Wozniak, Kawasaki has expressed his admiration for the Android OS. Kawasaki has actually taken it a step further and has stopped using iOS devices altogether.
“I fell in love with Android on the smartphone, and then I got a Nexus 7 and started using Android on the tablet as well. To me the great irony is that Apple’s slogan was `Think Different,’ but today if you think different you’re looking at Android,” said Kawasaki. He said he originally made the switch for LTE but now that Apple supports LTE he’s not going back. He said, “I won’t switch now, because I think Android is better.”