A cool new feature has been added to Google Voice for users of Google+. You can now use your Circles as custom groups in your Google Voice account. What does that mean? Google Software Engineer Tom Ford explains it in his blog post:
To help make it even easier for you to organize your contacts, today we’re adding Google+ Circles to Google Voice. Circles give you more control over how you manage your callers; for example, calls from your “Creepers” circle can be sent straight to Voicemail, only your “College Buddies” circle will hear you rap your voicemail greeting, or you can set your “Family” circle to only ring your mobile phone.
All you have to do is log in to your Google Voice account and go to the Groups and Circles tab to see all your Google+ Circles. You can then edit each one to suit your needs for that group. Pretty simple and powerful. So do you have any Circles that need to always go directly to voice mail? Yeah, I thought so. Me too.