According to Wired, Google Now should be getting exciting new features on November 13. One of the things I have found lacking with Google Now is that it doesn’t have the ability to control other apps. This new update will allow search inside other applications as well as the ability to launch them. So for example, searching for a restaurant could yield results from OpenTable and you could open the app via voice to make a reservation.
Conversations is another area. Right now you can ask multiple questions, but Google Now never asks you anything back. Google Now will start asking you questions, so if you say, “text Robert”, you might get a reply, “which Robert”, or did you mean “Robert Smith or Robert Nazarian?”