One of the best features of Google Search is its ability to reach into Gmail and utilize information to tailor a personal experience for a user. For example, this means that the service can track packages for you by using shipping confirmation details. The latest addition to Google Search takes advantage of hotel confirmation emails. With hotel confirmation sitting in Gmail, Google Search can help you navigate the surrounding area. It can show you places to eat and then quickly provide directions back to the hotel. So instead of searching and narrowing down details to receive optimal content, Google is serving users directly with data that already exists.