As Apple and Samsung continue to bounce the crown for best-selling smartphone between each other, analysts at Nomura say the latest Galaxy device will push Samsung back to the top spot. Nomura was not impressed with the latest device in Samsung’s Galaxy line, the Samsung Galaxy S 4. Nevertheless, the changes that they describe as “evolutionary” as opposed to “revolutionary” should be enough to propel Samsung to the top spot.
During the fourth quarter of 2012 Apple sold around 27.4 million iPhone 5 devices versus 15.4 million Samsung Galaxy S III units to retake the title. Nomura’s analysts think Samsung’s Galaxy S 4 and the Samsung Galaxy Note II will combine for sales in the range of 35 to 40 million units per quarter during 2013. The analysts also expect a shift to occur during the upcoming sales quarters as both Apple and Samsung will have to start working on stealing users from each other rather than the smaller players in the smartphone market. Besides ratcheting up the acrimony that already exists between the two companies, this will probably result in more price-based competition. Such a situation will be good news for consumers but it will impact margins for Samsung and Apple and it will make life difficult for other manufacturers trying to capitalize on the market.