Pebble is still leading the way when it comes to ‘smart wearable bands’ (or smartwatches). Research firm Canalys found that, as of the first quarter of 2014, Pebble chimed in with 35% market share while Samsung and Sony followed with 29% and 23%, respectively. As we all know, Pebble has its self-titled smartwatch and Samsung has the Gear line. Sony, on the other hand, quietly maintains its Smartwatch 2. The final 13% is left for others to fight for. These numbers are bound to change with LG and Motorola prepping an entry into the smartwatch game.
Fitness wearables, though, is heavily secured by Fitbit and its 50% market share in that field. That is another field seeing an increasing amount of competition. LG has launched a fitness tracker and Samsung has been doing so with the Gear Fit. Fitbit may have something up its sleeve to combat everyone else, but we will have to just wait and see.