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At the Game Developers Conference, Google announced several updates to the Google Play Games platform as part of their annual Developer Day event. Noting tremendous growth in the gaming community especially in terms of games reaching the 1 million install plateau, Google hopes the new tools will help developers improve monetization and grow their businesses. Read more
The Android N Developer Preview has been released, featuring interesting tools including redesigned notifications and improved power-saving functionality.
Earlier today. Uber launched a brand new feature for developers, which permits them to incorporate a Ride Request button in their applications. By toggling this button, users will be able to instantly hail a ride to any destination without having to navigate into the Uber app.
Google is updating their Play Store policies that will require developers to list whether or not their application features any in-app advertisements, which is actually already required for any apps listed in Google’s Designed for Families category. This policy change will affect every app on the Play Store and will begin to be enforced in January, 2016. Read more
A new report this morning indicates that Google plans to announce A/B testing within the Google Play Store for app developers. The announcement is scheduled to take place at the Google I/O conference at the end of the month. The idea is that developers could use the Play Store to do some market testing in an effort to increase the revenue generated by their apps.
With A/B testing, developers will be able to setup two different entries in the Play Store for their apps, an “A” and a “B” version. The app pages will be the same except for one item that developers could change. It could be something as simple as the icon used for the app or it could be something like two different prices being shown. Developers could then assess how the two versions perform to see whether a change they may be exploring will yield better results.
source: The Information
Google has announced the winners of the Google Fit Developer Challenge that they launched last year. The challenge was designed to help encourage developers to look at the Google Fit platform and figure out unique, fun ways to get users active while using their Android devices. The challenge was launched with the support of adidas, Polar and Withings. Besides having their apps highlighted in Google Play, the winning developers will also be receiving some prizes from the sponsoring companies including: Read more
Following up on an announcement a few weeks ago at the Game Developers Conference, Google is make the new Play Games Player Analytics tool available to all developers through the Google Play Developer Console. The Analytics tool will help developers manage their business to revenue targets, identify hot spots using metrics to develop new game updates, and understand how players are progressing, spending and churning. Read more
Google has officially updated Play Services to version 7.0 bringing several new features and enhancements for developers to take advantage of. They had previously mentioned some additions to AdMob and Google Play Games, but now the entire service has been updated.
The new Places API seems like the biggest new addition to Play Services, as it will allow apps to get information from Google’s database of locations, venues, and restaurants, and users can quickly get info about the business in particular including addresses and phone numbers. Read more
One of the tools that Google provides to developers is the Device Art Generator. With this tool, developers can get an idea of what their screens will look like on different Google hardware. For instance, a developer may want to get a feel for how their app will look when framed by the relatively large bevels of the Nexus 9 and its 4:3 ratio versus a Nexus 5. Google has now added Android Wear support to the tool. Read more