A new report this morning indicates that Google plans to announce A/B testing within the Google Play Store for app developers. The announcement is scheduled to take place at the Google I/O conference at the end of the month. The idea is that developers could use the Play Store to do some market testing in an effort to increase the revenue generated by their apps.
With A/B testing, developers will be able to setup two different entries in the Play Store for their apps, an “A” and a “B” version. The app pages will be the same except for one item that developers could change. It could be something as simple as the icon used for the app or it could be something like two different prices being shown. Developers could then assess how the two versions perform to see whether a change they may be exploring will yield better results.
source: The Information
Google has announced the winners of the Google Fit Developer Challenge that they launched last year. The challenge was designed to help encourage developers to look at the Google Fit platform and figure out unique, fun ways to get users active while using their Android devices. The challenge was launched with the support of adidas, Polar and Withings. Besides having their apps highlighted in Google Play, the winning developers will also be receiving some prizes from the sponsoring companies including: Read more
Following up on an announcement a few weeks ago at the Game Developers Conference, Google is make the new Play Games Player Analytics tool available to all developers through the Google Play Developer Console. The Analytics tool will help developers manage their business to revenue targets, identify hot spots using metrics to develop new game updates, and understand how players are progressing, spending and churning. Read more
Google has officially updated Play Services to version 7.0 bringing several new features and enhancements for developers to take advantage of. They had previously mentioned some additions to AdMob and Google Play Games, but now the entire service has been updated.
The new Places API seems like the biggest new addition to Play Services, as it will allow apps to get information from Google’s database of locations, venues, and restaurants, and users can quickly get info about the business in particular including addresses and phone numbers. Read more
One of the tools that Google provides to developers is the Device Art Generator. With this tool, developers can get an idea of what their screens will look like on different Google hardware. For instance, a developer may want to get a feel for how their app will look when framed by the relatively large bevels of the Nexus 9 and its 4:3 ratio versus a Nexus 5. Google has now added Android Wear support to the tool. Read more
Given the differing business models being employed by Google and Apple in getting their mobile operating systems into the hands of consumers, it should be no surprise that despite a jump start by Apple, Google is ahead in many measures. Even in areas where Apple has a lead, Google is steadily marching toward dominance. An example of this occurred in 2014 according to app metrics tracking firm AppFigures whose latest numbers show Google’s Play Store has surpassed Apple’s store in terms of both number of apps and developers. Read more
There’s a change that will start affecting many developers that publish their apps on Google Play in the near future, especially those that frequently sell apps to European countries. Starting January 1st, Google will begin automatically deducting VAT (Value-Added Tax) from the sale price of applications due to a change in European law as to how the tax must be collected. Currently, developers can handle paying VAT separately and not have Google skim anything (besides the 30% fee) off the top. Read more
Just months ago, Google opened up the purchase of Glass to the public, but for the insane price of $1,500. Of course, the units are meant for developers only, but one might question when the prototype will hit its final stage and get released to the mass market for an affordable price.
According to a recent report by Reuters, the allure of Glass is starting to wear off — a miserable, miserable sign for Google, especially since the public hasn’t even gotten its hands on a finished product.
As we reported earlier today, the long-awaited Google Fit app is now available in the Play Store, and as with most Google Services, the SDK is now available to download for developers. Any developer interested can grab the APIs at the source link and start building apps that take full advantage of the exciting new platform. The SDK allows for full access to all information stored inside Google Fit, opening the door for a plethora of fitness based apps. Read more
Google has quietly updated its official Google Play Distribution Agreement to introduce some new clauses that are targeted at developers to take more responsibility for their products, which should, in turn, make things a wee bit easier on us, the consumer.