Samsung is among the most familiar brands around, that’s a gimme. In addition to being more familiar with the general consumer because of its great electronics and gadgets, it has a bit of a niche following too— considering it has some of the most popular devices in the game. Although it is one of the more popular brands among Android users, its brand is not as popular as a certain giant from Cupertino. That’s why Sammy wants to take the next step in its popularity and have consumers become not just intrigued with Samsung products, but it wants to consumers to become passionate fanatics… or even obsessed with the Samsung brand.
Sammy has made it clear of its intentions too. In a recent interview, marketing executive Younghee Lee stresses it is ready to “change people’s attention” because “people are obsessed with Apple”. Sounds ambitious, doesn’t it? Since Samsung has some of the more popular phones around and also has some clever ads to promote its capabilities recently, I’d say Samsung is off to a great start.
It looks like Sammy is ready to unleash an all-out attack for 2012 too. It is scheduled to air a commercial spot during this weekend’s Super Bowl for starters which will likely promote is uber-cool Galaxy Note phone. Don’t forget— Samsung has a sponsorship for this year’s Olympic games as well, so you can expect the brand to launch a major product… and we think we may know what that major product will likely be too. There’s no better 2-week stage to promote a superior device, don’t you think? This will be in addition to the additional barrage of other existing products.
You’ve already been Samsunged. You all ready to become Samsunged and obsessed?
source: Droid Life