Everyone wishes their smartphone could be just a little bit more durable. So Samsung is targeting those people with its latest Galaxy S 5 commercial. The commercial, which comes in at just under one minute, takes the Galaxy S 5 through a few situations involving children and the device’s water and dust resistant features. Everything from a water gun fight to some flour smothering the phone to a baby pouring his drink onto the display is included. In all, it proves just how durable the Galaxy S 5 is.
Hit the break for the video.
I mean sure we’ve seen some unprecedented success and some minor criticism regarding the Nexus 4′s initial popularity, but we hadn’t seen an actual advertisement highlighting the device’s capabilities… until now. LG recently came out and released a product movie which demonstrates the device’s full potential. In addition to seeing the features like the quad-core processor and 2 gigs of RAM in action, LG & Google also puts the gorgeous IPS+ display, panorama camera function, navigation function, WiFi display and Android Beam on full display.
All in all– the product teaser video highlights all of the features that we’ve all come to know and enjoy, except now the rest of the mainstream world can finally see what all the fuss is about. I’m sure you’re all itching to see the video, so hit the break to see the Nexus 4 really strut its stuff.
We know that Sony is not pulling any strings when it comes to its intentions to really take a bite out of the overall smartphone share. Their newly revamped Xperia line of smartphones are no doubt impressive ones and we know they are clearly intending to appease even the most technical smartphone users, but aside from some news here and there— we hadn’t seen a real marketing or advertising push for Sony’s top line of devices, until now. Sony has given a sneak peak of their first commercial, which is a stop-motion animated piece done by none other than Wes Anderson.
The commercial has a unique background of how it was developed too. Anderson interviewed several children and asked them how they thought a smartphone worked. Their response gave him the idea to highlight smaller robot workers working under a head honcho big robot in order to ensure the (Xperia) smartphone is operating at the best level possible which includes getting different types of content including video and music in the device. The way it’s presented in the commercial piece shows an interesting way of describing how how phone operates. Creative indeed.
You can find the video available for viewing now, so be sure to check it out below.
Samsung is among the most familiar brands around, that’s a gimme. In addition to being more familiar with the general consumer because of its great electronics and gadgets, it has a bit of a niche following too— considering it has some of the most popular devices in the game. Although it is one of the more popular brands among Android users, its brand is not as popular as a certain giant from Cupertino. That’s why Sammy wants to take the next step in its popularity and have consumers become not just intrigued with Samsung products, but it wants to consumers to become passionate fanatics… or even obsessed with the Samsung brand.
Sammy has made it clear of its intentions too. In a recent interview, marketing executive Younghee Lee stresses it is ready to “change people’s attention” because “people are obsessed with Apple”. Sounds ambitious, doesn’t it? Since Samsung has some of the more popular phones around and also has some clever ads to promote its capabilities recently, I’d say Samsung is off to a great start.
It looks like Sammy is ready to unleash an all-out attack for 2012 too. It is scheduled to air a commercial spot during this weekend’s Super Bowl for starters which will likely promote is uber-cool Galaxy Note phone. Don’t forget— Samsung has a sponsorship for this year’s Olympic games as well, so you can expect the brand to launch a major product… and we think we may know what that major product will likely be too. There’s no better 2-week stage to promote a superior device, don’t you think? This will be in addition to the additional barrage of other existing products.
You’ve already been Samsunged. You all ready to become Samsunged and obsessed?
source: Droid Life
I don’t know about you, but Im loving the new Samsung commercials which blatantly attack Apple’s iPhone 4S. Call it being bias if you will, since after all I’m an Editor for one of the hottest Android sites on the planet. Still though, you can’t help but chuckle at how well Samsung points out those little things about the iPhone like the small screen extremely reminiscent of yesterday’s hardware in addition to the fact that it looks exactly the same as its previous model, the iPhone 4. You know what I’d love to see? How about a commercial highlighting all of the iPhone’s new iOS 5 features which were taken from Android such as, drop down notifications, OTA updates and deep voice integration. It seems like the iPhone 4S finally got in 2011 what Android had in 2008. If you can’t beat them, join’em eh? Ahhh, it seems like only yesterday that the iPhone finally received Copy & Paste. Good job Apple, you’ve certainly come a long way. At the rate you’re currently going, you’ll have 4G on that handset in no time.
However, I’ll digress for a moment to provide our Android friends with a one stop shop of all of Sammy’s new commercials highlighting some differences between the two industry giants and their flagship devices, while also poking some fun at the Kool-Aid drinking fans that love to stand outside Apple stores three days before a device is released. Hit the break to check out all of the commercials in order and don’t forget to let us know what you think in the comments below. And if you’re an Apple iPhone fan-boy/girl, just know this…….we still love you and we’re just having some fun :)