HTC, always coming up with clever ways to market their product, released two new commercials for the HTC One today. Unlike previous commercials, these put the BlinkFeed feature of HTC’s newest flagship device front and center. For those who don’t know, BlinkFeed (introduced in Sense 5) is integrated into the One’s homescreen and combines various social media services and news sites into one customizable, image-centric feed. The idea is that by utilizing BlinkFeed, users don’t have to “dig like gophers” to find status updates and news articles. Hit the break both commercials.
OK, so the Samsung Galaxy S 4 smartphone is finally available in stores now and as part of its massive marketing blitz, the Korean giant has started the next phase of its “Next Big Thing Is Here” advertising campaign— naturally showing off just a little of what the impressive smartphone can do and the iPhone 5 well… can’t do. Taking place at a graduation pool party, a few of the party goers take the opportunity to impress others by showcasing things like the various photography modes, Air View and Air Gestures when your hands are full or messy from eating savory ribs,
NFC S Beam to share photos with friends in an instant, and using the smartphone as a TV remote. Of course showing off that the phone is indestructible is not part of the ad, but hey— one step at a time, right?
Google’s recently stepped up their advertising game to try to draw some attention to their Nexus lineup, and the latest really hits home. The small story focuses on a couple trying to decide how to handle having their first child, and it goes through the beginning expecting stages all the way through the couple trying to decide on a name. The video of course showcases the cool things the Nexus 10 can do in a relateable way, like multi-user support for both parents’ schedule, and Google Now for making that tough naming decision.
It’s definitely a memorable commercial that’s bound to drum up a bit of interest for the 10-inch tab. Hopefully we’ll see a few more showcasing the other features Google stuffed into their devices. Hit the break below to check out the commercial for yourself. » Read the rest
Samsung has been working hard lately to release some clever commercials detailing their new products’ features, and today its Samsung’s new Galaxy Camera‘s turn to be in the limelight. The commercial was uploaded to Samsung’s Youtube page this morning and stars famous actor James Franco. In it, Mr Franco is cruising around a party and bumps into various scenarios where his Galaxy Camera’s features come in extremely handy. The use cases are actually pretty realistic and I could see why some of you photo buffs might want to pick one of these guys up. Samsung does a good job showing you the great features of the camera, while garnering a chuckle or two while you watch. Check out the video below.
Samsung has certainly stepped up its advertising budget in the past few years and is ramping things up for the holidays as we’ve already seen. To add to their holiday repertoire, Samsung has redone their humorous, yet slightly suggestive, S-Beam commercial with a cheery Christmas theme. Instead of being sent off by wife and children, Santa Claus S-Beams some videos from his hard-working elves and Mrs. Claus. Mrs. Claus has the traditional Galaxy S III, but Santa is rocking the brand new Galaxy Note II. Of course, the video he gets from Mrs. Claus comes with a dirty look and the warning “Don’t watch it on the sleigh.” Thanks for tainting my childhood memories of Christmas, Samsung. Hit the break below for the video. » Read the rest
It’s been pretty obvious Samsung’s pushing their Galaxy marketing campaign pretty hard, and they’ve had some incredible success with it. It shouldn’t surprise anyone that Samsung’s getting in the Christmas spirit by running a commercial with some neat origami called kirigami to show off their Galaxy Note II and those awesome flip covers. The paper shows some really amazing paper art on the huge screen of the Note II, floating around in front of a nice Christmas scene. Hit the break for the video below, and see if it gets you in the giving mood to give a Note II as a Christmas present to someone. » Read the rest
I guess if you’re Santa no one is going to check to see if you’ve been naughty or nice. But Mrs. Claus might give you a hand toward the naughty. At least that’s what we’re led to believe by the new Samsung commercial which, once again, reminds us of what S Beam is capable of. We’ve seen videos showcasing the Note II but this time Sami promotes S Beam, a feature available on both the Galaxy Note II and Galaxy SIII (Android Beam is also on Jelly Bean devices with NFC).
Hit the break for Samsung’s original “naughty” work trip commercial
In celebration of launching the Nexus 4, Nexus 10 and Nexus 7 with mobile, Google has released the first commercial touting its versatile product line. The new 1-minute ad illustrates the company’s updated Google Now interface, ultimately showing the limitless use cases for the new software. Google’s Nexus 4 and Nexus 10 are slated to launch on November 13th for $299 and $399, respectively. These new additions will make their debut alongside a refreshed version of the Nexus 7 with 3G and 32GB of storage for $299.
Sony has plenty of Xperia phones out right now, all with different specs to target different markets. The Xperia T is the most photo friendly of the bunch with a 4.6″ screen, dual core processor and of course, the 13 MP camera. Sony is pushing this angle in a new commercial which not only features the powerful camera but also the one touch picture sharing capabilities. Samsung showed the Galaxy S III using similar sharing capabilities in their commercial, so this is becoming an industry standard. Hit the break to see the commercial.
We showed you Google’s Nexus 7: Camping commercial where a father and son are enjoying the Nexus 7 in all sorts of ways during a camping “trip”. It’s a fun spot that showcases some of the things the tablet can do. In contrast, Apple has released a series of commercials featuring an “Apple Genius” helping many people figure out their Macs during a crisis. The message, at least to me, seems like it goes against the ease-of-use mantra Apple has been pushing for years.
Ace Metrix, an analytics company specializing in advertising, has reported that Google’s commercial has scored better than Apple’s ads in their study. Measured by their “effectiveness scale” the Nexus 7 ad scored 662 out of 950 points, whereas only one of Apple’s ads scored above the upper half of the scale.
Ace Metrix VP Jonathan Symonds said of Google’s ad, ”Google has taken their strong emotional appeal and married that with strong product demonstration.”
Hit the break to watch all the ads from both companies.