All Things D had a chance to sit down with Google Senior Vice President of Mobile Andy Rubin and ASUS Chairman Jonney Shih to talk about the Nexus 7. From the beginning, the target was $200, and it had to be high-end as set by Google. There was one issue, they gave ASUS 4 months to make it.
The effort was known as “Project A-Team” inside ASUS and during two occasions they had to add another 20 people to the project. They obviously worked closely with Google which gave them a 24-hour development cycle.