With the big unveil of Apple’s upcoming devices today, Sony and HTC took the opportunity to dig in on Apple’s advertising campaign.
Sony tweeted out an image which resembled the Apple Live event invitation, but with the words, “Better than bigger,” and the hashtag, “#DemandGreat.”
HTC’s tweet read, “Bigger screen. Better performance. Elegant design. Welcome to the party ,” with an image of the One M8 next to a blurred out image of the iPhone 6.
You can check both tweets out after the break.
To help explain the magnificence of its upcoming catalog, IKEA has called upon chief design guru Jorgen Eghammer. He goes over the true power of such a product. It is not a a digital book or one operates with an e-ink display. The 2015 IKEA catalog is a true “bookbook.” There are no cables required as the 2015 IKEA catalog has eternal battery life. And it features tactile touch so users can easily navigate to where they want to go without any lag time.
The style of the video may be familiar since it is something straight out of Apple’s book (and not its bookbook). Eghammer is just like Jony Ive, the man that exaggerates just how revolutionary the design of every product Apple puts out is.
Hit the break to watch the video. You will not be disappointed with its humor. Read more
Lenovo, like everyone else, is hosting an event next month to introduce the Vibe X2. Invites have been sent out for an event on September 4 during IFA 2014. There is a comedic part and an interesting part to Lenovo’s invite. The comedic part has to do with Apple and its September 9 event and the interesting part involves Android L.
Hit the break to see the break for more.
We all know Samsung’s main competition in the tablet market is Apple — the company was smart to release an ad this week highlighting the advantages of its Galaxy Tab S over the iPad Air.
The video highlighted the thinness, weight and screen resolution of the Tab S relative to the iPad Air, which in all categories, it seemed to win.
Of course this is just an ad so interpretation is up to you, but do you think Samsung has a shot at beating Apple and winning the market share battle for tablets? Hit the break for the full video.
As the lawsuits between Apple and Samsung continue to slowly wind down, Samsung has prevailed in avoiding an injunction that Apple was asking for in the latest episode. Earlier this year Apple prevailed in a patent lawsuit to the tune of $120 million. The injunction request was related to that lawsuit as Apple hoped to stop Samsung from selling products that used the patents in question. Read more
Samsung and Apple are the biggest manufacturers of smartphones, but China’s state-run wireless operators will pose a threat to their business models. China Mobile Ltd said it will cut subsidies by $2 billion, while other competitors are cutting as much as $1.9 billion. This will impact the upcoming Galaxy Note 4 as well as the iPhone 6.
Subsidies make expensive phones reasonable by offering the phone at a lower price while locking in the customer to a long term contract. So for example, a phone that might cost $800, would only cost the customer $100 with a subsidy. Both the Note 4 and the iPhone 6 are likely to retail for over $800, so how will consumers take to these higher costs? Probably not too favorable. While the consumer might not have to pay the for the full retail cost, it will still be a lot higher than the $100 they are used to.
The latest news from Apple and Samsung’s never-ending court battles has to do with Apple’s hefty legal fees. Apple wanted Samsung to pay for the $16 million in attorney fees that Apple spent during four trade dress claims against Samsung relating to the iPhone, iPad, and iPad 2.
Legally, Apple would have only been reimbursed if the court found the case “exceptional.” Since Judge Lucy Koh decided that some of Samsung’s patent infringement was based on function, it wasn’t an “exceptional” case, and refused to make Samsung pay for Apple’s fees. She did, however, release Apple’s $2.6 million bond that was pending from a sales ban on the Galaxy Tab 10.1. Read more
A budget device with a quad-core processor is on its way from Huawei. The company is choosing to approach its marketing of the Honor 3C Play by focusing on the device’s low price along with its solid specifications. Because of this, Huawei is looking directly at Apple with its teasers for the Honor 3C Play.
While the specifications for the Honor 3C Play are not cutting edge, they remain pretty good for a budget device. The 5-inch display is 720p. The quad-core processor comes from MediaTek, put together with 1GB of RAM, in the form of its MT6582 SoC. It is four Cortex-A7s clocked at 1.3GHz. The internal storage sits at just 4GB, but there is a microSD card slot to make room. The biggest disappointment is that the Honor 3C Play will ship with Android 4.2.2 Jelly Bean and not KitKat.
Hit the break to see the teaser images from Huawei. Read more
The role of an employee in a carrier’s retail store is quite easy. They are there to sell a device. So they have some options as to what devices are the best for a particular consumer. New research conducted by Kantar Worldpanel shows that United States carriers are more inclined to recommend a Samsung device rather than an iPhone from Apple. Read more
The USPTO has issued a ruling on an Apple patent related to predictive text input declaring the patent invalid. The decision on US Patent No 8,074,172 centered on claim 18 of the patent which was defeated on the basis of prior art. The patent in question was one of two that a jury recently determined had been infringed upon by Samsung in a lawsuit brought by Apple. Read more