The Holiday season is treating Samsung good this year as they just scored a second major victory over Apple. The Samsung Galaxy Tab 10.1 will go back on sale in Australia thanks to a decision by an Australian court lifting the 4 month ban.
Apple has accused Samsung of “slavishly” ripping off its designs, and the two giants have been involved in a bitter battle that has visited 10 countries.
Last week, Samsung had another major victory when a U.S. court denied Apple a preliminary injunction blocking the Tab 10.1 in the U.S. Even with this early success, Samsung still set aside $200 million for legal battles thanks to Apple. Of course, this will end up stifling innovation and cost the consumer.
Recently, Samsung has taken this battle outside the courtrooms with a marketing campaign mocking iPhone fanboys and fangirls.
The war is far from over, but it’s refreshing to see Samsung winning a few.
As we all know, Apple, HTC, Samsung and Motorola are locked in a furious battle for U.S. market share. According to the Wall Street journal it appears that the Chinese company, ZTE, will be throwing their hat into the ring as well with a new line of high-end smartphones that look to debut sometime next year.
It’s a surprise move considering they mostly sell budget devices and broadband modems. ZTE America President Lixin Cheng is optimistic about pushing forward into the U.S. market. He was quoted to say:
“By 2015, we expect the U.S. to be the largest market for handsets for ZTE. Next year, we’re going to launch LTE and high-tier phones in the U.S.”
It appears that the tide of victory after victory in the patent war with Samsung is slowing to a halt for Apple. Samsung continues its forward push with a few recent wins up its sleeve. We told you about both the Australian and U.S. victories earlier this week and it appears that the Samsung legal team is optimistic about a victory in Paris as well.
The case will be ruled upon December 8th and they will be ruling on Samsung’s request to completely ban the sales of Apple’s iPhone 4s in France. An unnamed Samsung executive was quoted to say, “If we win in Paris as well, that’s truly a big blow to Apple.”
While Koh, the California judge that ruled on the U.S. patent case ruled in Samsung’s favor, she did go on to write that Apple would likely prove infringement by Samsung on one if its tablet patents but Apple hadn’t shown that it was likely to overcome Samsung’s claims to the patents’ validity.
This victory couldn’t come at a better time for the Korean company as the Holiday season is in full swing. The Samsung executive expressed this by saying, “We are ready to aggressively sell the Tabs.” Samsung welcomed the rulings with an official statement that suggested that Apple’s arguments lacked merit. It was written:
“We are confident that we can demonstrate the distinctiveness of Samsung’s mobile devices when the case goes to trial next year.” Read more
While the extent of the damage that Carrier IQ has caused is still out to jury, it appears that a few more companies are being added to the lawsuit mix. The only people that haven’t heard of Carrier IQ are those that have shunned technology, but if you are one of those folk that don’t know what the exact controversy is, you should read this. The new suit brings Apple, Motorola and cellular carriers, AT&T, Sprint and T-Mobile, into the foray.
The suits were filled by Sianni & Straite, of Wilmington DE, and both Keefe Bartels and Eichen, and Crutchlow Zaslow & McElroy of New Jersey. They are being handled in a Wilmington Delaware federal court. All companies named are being accused of violating the Federal Wiretap Act, the Stored Electronic Communications Act, and the Federal Computer Fraud and Abuse Act. While companies involved in this controversy are placing blame else where, it appears that T-Mobile may have allegedly installed Carrier IQ on devices without phone maker’s knowledge and participation.
It is safe to say that this controversy rocked the smart phone world and that the fallout from this will be monumental. As companies continue to shake the blame the waters will continue to become muddier. There are those out there that are doing there part to rid phones of Carrier IQ and for those of you curious on how to do that please go here.
The bitter battles between Samsung and Apple continue with the latest ruling resulting in a blow to Apple. On Friday, U.S. District Judge Lucy Koh denied Apple’s request for a preliminary injunction against Samsung’s Galaxy smartphones and tablets in the U.S.
“It is not clear that an injunction on Samsung’s accused devices would prevent Apple from being irreparably harmed,” Koh wrote. Koh also said that Apple must demonstrate both infringement and validity to succeed in its lawsuit.
This war of giants has created over 20 cases across 10 countries, including Australia, Germany, the Netherlands, Japan, and South Korea. This is far from over folks, but its nice to see Samsung getting the upper hand for once.
During the night, we posted a video of what appeared to be a 60 second Samsung commercial poking fun at customers waiting in line for a phone. I can’t seem to think who they could be making fun of. Anyways, we were wondering if this ad was ever going to be used. Well Samsung just dropped a press release stating that they are going to be running the ad and they plan to be aggressive.
“The Next Big Thing is Already Here” (as in the Galaxy S II) is the message and it will begin running on Facebook today, and you will see the spot during the Thanksgiving-day NFL games on Fox and CBS. If that’s not enough, it will also run during college football games from now until Christmas Day. Unfortunately, those will be shortened 15 and 30 second spots.
“This campaign has been developed to bring consumers into the online and off-line buzz generated by the Galaxy S II since it first launched back in September,” said Todd Pendleton, chief marketing officer for Samsung Mobile. “We want to let people know that there is a better choice out there when it comes to purchasing a smartphone. The next big thing is already here – you can have the latest, most innovative device without waiting in line.”
I think the ad is brilliant, but I do think it’s a little late. This should have aired right around the release of the iPhone 4S, but late is better than never. I am just glad to see they are actually going to run it. Checkout our story last night to watch this funny video.
Full press release:
Samsung’s latest Galaxy S II ad seems to have just hit YouTube. In it Samsung mocks those waiting in line for the latest Apple iPhone. It’s along the lines of what we saw from Motorola earlier this year. To be honest, after watching, I initially felt the ad was a bit in bad taste. Why bring Apple into their ad at all? Perhaps Samsung wasn’t so sure about it either, seeing as how this quite official looking ad is not uploaded to the official Samsung YouTube channel. Then, I got to thinking. Apple routinely pulls smear campaigns, perhaps most famous, “I’m a Mac & I’m a PC.” If they can do it why can’t another company. So right on Samsung! Take a bat to the hornets nest of iOwners. After all the hell Apple has put them through lately, I’m happy to see them still smug as ever.
To us Android fans, this one was a treat for sure, but as a potential TV spot, I don’t feel that Samsung highlighted their product as in depth as they usually do. It’s no secret that Apple is in the position they are today in no small part to mere marketing. That being said, how would you rate the effectiveness of this ad campaign? Is it going to appeal to new consumers and converts or is it just entertainment for Android fans? Check it out for yourself below and add your thoughts in the comments.
In recent news, the United States International Trade Commission has dismissed the S3 Graphics lawsuit, a company which is to be acquired by the Taiwanese giant, HTC. S3 accused Apple of infringing on its patents. Initially Apple Inc was found guilty of the infringement as it utilized several “DXT” image formats on their computers. On Sept 15th AMD and subsidiaries ATI Tech ULC and ATI Int. SRL filed motions to get involved and halt the investigation based on the claim that AMD currently owns the patents at hand and doesn’t want them included in the investigation. In addition, and subsequently, Apple filed a motion to terminate the investigation and the commission decided to extend the completion date to November 21st.
“Having examined the record of this investigation, including the ALJ’s final ID and the submissions of the parties and non-parties, the Commission has determined to reverse the ALJ’s finding of a violation of section 337 and find no violation,” Holbein said.
This year has been wrought with so-called “Facebook phones” popping up all along the way and ultimately, only giving its users a colorful designated button, a few easy sharing features… and not much more. Facebook itself has served as a mere collaborator in these unimpressive efforts that came with silly monikers like Cha Cha, Salsa and Status to name a few. But now, in an effort to create a better, more “deeply social” device, Facebook has chosen HTC (even over manufactures such as Samsung), as its partner in the development of what will be the “real” Facebook phone, code-named, “Buffy”. Yes, that’s right, named after the TV show and film character. Regarding the company’s mobile strategy, a spokesman recently told AllThingsD:
“Our mobile strategy is simple: We think every mobile device is better if it is deeply social. We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”
Staking their own claim of mobile control will be an uphill climb for Facebook, though undoubtedly a necessary one as its competitors, Google and Apple, are clearly the ones in control when it comes to their own operating systems. Further complicating matters is the recently launched Google+, a direct competition to its services and the fact that Apple is snuggling up with Twitter as its closest social partner.
Since Buffy is still in very early development, she isn’t expected to appear on your friendly neighborhood retailer’s shelves for as many as 12-18 months or more. When put into perspective though, the wave of innovations made over the next year could change the way we live and interact with people on a daily basis in a major way and on a grander scale, a real Facebook phone makes sense as the next step for “inherently social” mobile devices as Facebook CTO Bret Taylor recently called them.
For those in Germany disappointed at the lack of choice as far as tablets go and were forced to purchase an iPad due to an injunction issued back in August, we’ve got some good news for you. You no longer need to smuggle tabs over into your neck of the woods, as Samsung has fully complied with the court’s ruling, making some slight modifications to its popular tablet. What are they? No one knows just yet, however, it appears that there is a black bezel extending slightly towards the metal rim of the device now. In addition, the title of the tab has been slightly modified, as it’s now dubbed the “Galaxy Tab 10.1N”. The device is now on sale in Germany and touts a shipping time of two to four days. Here’s to hoping that Apple gives up and isn’t looking for something else to claim infringement upon. You know, like the power button or something.