The bitter battles between Samsung and Apple continue with the latest ruling resulting in a blow to Apple. On Friday, U.S. District Judge Lucy Koh denied Apple’s request for a preliminary injunction against Samsung’s Galaxy smartphones and tablets in the U.S.
“It is not clear that an injunction on Samsung’s accused devices would prevent Apple from being irreparably harmed,” Koh wrote. Koh also said that Apple must demonstrate both infringement and validity to succeed in its lawsuit.
This war of giants has created over 20 cases across 10 countries, including Australia, Germany, the Netherlands, Japan, and South Korea. This is far from over folks, but its nice to see Samsung getting the upper hand for once.
During the night, we posted a video of what appeared to be a 60 second Samsung commercial poking fun at customers waiting in line for a phone. I can’t seem to think who they could be making fun of. Anyways, we were wondering if this ad was ever going to be used. Well Samsung just dropped a press release stating that they are going to be running the ad and they plan to be aggressive.
“The Next Big Thing is Already Here” (as in the Galaxy S II) is the message and it will begin running on Facebook today, and you will see the spot during the Thanksgiving-day NFL games on Fox and CBS. If that’s not enough, it will also run during college football games from now until Christmas Day. Unfortunately, those will be shortened 15 and 30 second spots.
“This campaign has been developed to bring consumers into the online and off-line buzz generated by the Galaxy S II since it first launched back in September,” said Todd Pendleton, chief marketing officer for Samsung Mobile. “We want to let people know that there is a better choice out there when it comes to purchasing a smartphone. The next big thing is already here – you can have the latest, most innovative device without waiting in line.”
I think the ad is brilliant, but I do think it’s a little late. This should have aired right around the release of the iPhone 4S, but late is better than never. I am just glad to see they are actually going to run it. Checkout our story last night to watch this funny video.
Full press release:
Samsung’s latest Galaxy S II ad seems to have just hit YouTube. In it Samsung mocks those waiting in line for the latest Apple iPhone. It’s along the lines of what we saw from Motorola earlier this year. To be honest, after watching, I initially felt the ad was a bit in bad taste. Why bring Apple into their ad at all? Perhaps Samsung wasn’t so sure about it either, seeing as how this quite official looking ad is not uploaded to the official Samsung YouTube channel. Then, I got to thinking. Apple routinely pulls smear campaigns, perhaps most famous, “I’m a Mac & I’m a PC.” If they can do it why can’t another company. So right on Samsung! Take a bat to the hornets nest of iOwners. After all the hell Apple has put them through lately, I’m happy to see them still smug as ever.
To us Android fans, this one was a treat for sure, but as a potential TV spot, I don’t feel that Samsung highlighted their product as in depth as they usually do. It’s no secret that Apple is in the position they are today in no small part to mere marketing. That being said, how would you rate the effectiveness of this ad campaign? Is it going to appeal to new consumers and converts or is it just entertainment for Android fans? Check it out for yourself below and add your thoughts in the comments.
In recent news, the United States International Trade Commission has dismissed the S3 Graphics lawsuit, a company which is to be acquired by the Taiwanese giant, HTC. S3 accused Apple of infringing on its patents. Initially Apple Inc was found guilty of the infringement as it utilized several “DXT” image formats on their computers. On Sept 15th AMD and subsidiaries ATI Tech ULC and ATI Int. SRL filed motions to get involved and halt the investigation based on the claim that AMD currently owns the patents at hand and doesn’t want them included in the investigation. In addition, and subsequently, Apple filed a motion to terminate the investigation and the commission decided to extend the completion date to November 21st.
“Having examined the record of this investigation, including the ALJ’s final ID and the submissions of the parties and non-parties, the Commission has determined to reverse the ALJ’s finding of a violation of section 337 and find no violation,” Holbein said.
This year has been wrought with so-called “Facebook phones” popping up all along the way and ultimately, only giving its users a colorful designated button, a few easy sharing features… and not much more. Facebook itself has served as a mere collaborator in these unimpressive efforts that came with silly monikers like Cha Cha, Salsa and Status to name a few. But now, in an effort to create a better, more “deeply social” device, Facebook has chosen HTC (even over manufactures such as Samsung), as its partner in the development of what will be the “real” Facebook phone, code-named, “Buffy”. Yes, that’s right, named after the TV show and film character. Regarding the company’s mobile strategy, a spokesman recently told AllThingsD:
“Our mobile strategy is simple: We think every mobile device is better if it is deeply social. We’re working across the entire mobile industry; with operators, hardware manufacturers, OS providers, and application developers to bring powerful social experiences to more people around the world.”
Staking their own claim of mobile control will be an uphill climb for Facebook, though undoubtedly a necessary one as its competitors, Google and Apple, are clearly the ones in control when it comes to their own operating systems. Further complicating matters is the recently launched Google+, a direct competition to its services and the fact that Apple is snuggling up with Twitter as its closest social partner.
Since Buffy is still in very early development, she isn’t expected to appear on your friendly neighborhood retailer’s shelves for as many as 12-18 months or more. When put into perspective though, the wave of innovations made over the next year could change the way we live and interact with people on a daily basis in a major way and on a grander scale, a real Facebook phone makes sense as the next step for “inherently social” mobile devices as Facebook CTO Bret Taylor recently called them.
For those in Germany disappointed at the lack of choice as far as tablets go and were forced to purchase an iPad due to an injunction issued back in August, we’ve got some good news for you. You no longer need to smuggle tabs over into your neck of the woods, as Samsung has fully complied with the court’s ruling, making some slight modifications to its popular tablet. What are they? No one knows just yet, however, it appears that there is a black bezel extending slightly towards the metal rim of the device now. In addition, the title of the tab has been slightly modified, as it’s now dubbed the “Galaxy Tab 10.1N”. The device is now on sale in Germany and touts a shipping time of two to four days. Here’s to hoping that Apple gives up and isn’t looking for something else to claim infringement upon. You know, like the power button or something.
Remember when we told you about how Android gaming was eating away at its competition? Well friends, it’s looking like it’s a bigger deal than we previously thought. Android and iOS are tag-teaming to beat down on the competition, by a long shot. Mobile analytics firm Flurry concluded Android and iOS will this year generate $500 million more in revenue from the sales of games than DS and PSP makers. Oh and that’s not even the most shocking statistic. Flurry highlights the “most striking trend is that iOS and Android games have tripled their market share from roughly 20% in 2009 to nearly 60% in just two years”.
The fact that Android is part of a trend eating away at mobile competition is nothing short of expected. I wonder if it has to do with the fact that people understand gaming is perhaps better on chipsets like the TI OMAP 4 or maybe that other upcoming NVIDIA chip people have been whispering about. Also, Android (and iOS) gamers can have their choice of gaming on their smartphones or tablets, adding for more variety. This study reveals that Sony and Nintendo will certainly have their work cut out for themselves. Take a gander at the pie chart detailing the specifics after the break. Read more
After much investigation it appears as though Amazon is looking to go head to head with Apple’s new Siri technology found on the iPhone 4S. How do we know this? Elementary my dear Watson. According to the folks over at All Things D, Amazon has yet to return calls for comment, but it looks as though Amazon has recently purchased Charlotte based Yap, a popular voice recognition software. Earlier today reports of the acquisition came to light on a Charlotte-based blog, CLT. They added up all the pieces after an SEC filing revealing that as of Sept 8th, Yap was now owned by Yarmuth Dion. Who? In any event, it was later discovered that the company’s address was none other than Amazon’s Seattle based headquarters. Read more
Things are really getting juicy between Apple and Samsung in Australia as Federal Court Justice Annabelle Bennett ruled that Apple must now provide Samsung with copies of contracts with Australian cellphone carriers.
If you wil remember, Samsung has sued Apple in Australia claiming that the iPhone and the iPad infringe on patents that the company holds for various wireless technologies. Samsung asserts that Apple forces carriers to subsidize iPhone sales and is requesting contracts from Vodafone, SingTel, and Telstra if the two mobile giants can’t come to an agreement on said accusation. Apple’s lawyer Andrew Fox told the judge that “We will resist any attempts by our friends to push us into a corner,” and “This is quite clearly a fishing expedition,” and that Apple will do its best to prove that this is just another way for Samsung to find other damaging evidence.
However, Apple has already managed to ban Australian sales of the Galaxy Tab 10.1 and the two continue ongoing lawsuits in Japan, Germany, france and the United States. Earlier this month, Samsung also requested the iPhone 4S source code and was given 220 pages of code, but was mysteriously missing one file.
Google’s chairman looks to be proclaiming Google’s humility by asserting Apple’s “competitive threat”. Apple Insider reports Eric Schmidt responded to questions from the senators after a hearing in September. Schmidt writes “even in the few weeks since the hearing, Apple has launched an entirely new approach to search technology with Siri, its voice-activated search and task-completion service built into the iPhone 4S”. When addressing his previous statement in September 2010 where he denies Apple and Facebook were a “competitive threat”, Schmidt goes on to say “my statement was clearly wrong… Apple’s Siri is a significant development– a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search”. Read more