The Android smartphone continues to grow in popularity, outselling its closest rival, Apple’s iPhone, by a nearly two-to-one margin in the third quarter of this year, according to NPD.
NPD, a market research firm, reported that Android, Google’s mobile operating system, was installed on 44% of all smartphones sold in the US. iPhone gained a single percentage point from the previous quarter, with 23% of sales. RIM’s Blackberry came in at third place, with 22%.
Another significant finding is that smartphones are becoming the mobile phone of choice among U.S. consumers — four out of the top five best-selling models were smartphones:
- Apple iPhone 4 (smartphone)
- BlackBerry Curve 8500 series (smartphone)
- LG Cosmos (messaging phone)
- Motorola Droid X (smartphone)
- HTC EVO 4G (smartphone)
Notice how 2/5 of the above smartphones are Android devices? ;)
Android’s success can be attributed to the variety of devices offered, from the high-end corporate-like devices to the medium-range consumer devices, while Apple has only had four different versions of the iPhone. Also, Android devices are available on many carriers; Apple still maintains exclusivity for sale of the iPhone with AT&T as of now.