Kantar Worldpanel ComTech just released their smartphone market share figures for the 4th quarter 2013, and Android not only dominated again, it continued to increase its overall market share. In looking at the U.S., most surveys already had Android as the largest market share, but according to Kantar, Android just surpassed Apple late last year.
Android came in with a 50.6% share, up from 46.2% for the 4th quarter in the previous year, while Apple’s iOS came in at 43.9%, down from 49.7% for the 4th quarter in the previous year. In Europe, things aren’t any different. Android now has a 68.6% share (up from 62.9%), while second place Apple came in with 18.5% (down from 23.7%).