So what do you do when your the Apple marketing chief and it’s the eve of the Samsung Galaxy S IV announcement? You do a little trash talking, but in this case Phil Shiller didn’t really go after Samsung, but instead went after Android as a whole. Where do we begin? He started off by saying that products that run the Android software are inferior to Apple’s iPhone. He went down the fragmentation path as he said that a lot of Android users are running old operating systems. In his defense, that is absolutely correct. Only about 15% of Android users are actually running Jelly Bean. In Android’s defense, I will say that most consumers aren’t all that concerned with that.
Samsung is the top manufacturer of Android devices and to maintain its dominance in the marketplace, outspent Apple by $68 million in 2012. According to ad research and consulting firm Kantar Media, Samsung spent $401 million advertising its devices in the U.S. last year while Apple spent $333 million. Prior to that, Apple spent three times more on advertising in 2011 than Samsung. The increase in advertising is definitely noticed with the South Korean company investing millions in Super Bowl Ads, having a big presence at Mobile World Congress, and even consuming commercial time during the Oscars.
Apple continues to fight Samsung even after being awarded $599 million, and U.S District Judge Lucy Koh has refused to suspend a lawsuit against Samsung involving several patents relating to Siri. The case is scheduled for March 2014 and both companies have declined to comment. To make matters worse, Apple has also appealed Judge Lucy Koh’s decision to not implement a permanent sales ban on infringing Samsung devices. A ruling for that is not expected to be reached until September at the earliest.
Sure Apple may be gaining some serious momentum and taking a big bite of the smartphone market share out there, but it’s easy to forget that Samsung is still putting some serious pressure on the Cupertino giant. In fact– there are those that believe that Samsung and Apple are on an even playing field– perhaps even a slight advantage for Samsung. Thanks to a nice little infographic that was unveiled recently, we see that Samsung has a clear advantage when it comes to its R&D department, advertising spending and the sheer number of employees compared to Apple. Naturally Apple turns in a bigger profit with its iPhone sales, but Samsung gets the last laugh considering it ships more devices per capita.
Don’t take our word for it— hit the flip to get the amusing, yet noteworthy comic for yourself.
We’d recently reported that Apple’s brand seems to be growing at a steady rate and it seems to have a direct impact on the enterprise market out here in the States. According to customer data from enterprise file sharing and hybrid cloud storage company Egnyte, of all the enterprise devices out there using its service in Q3/Q4 of 2011 to date, Apple iPhones and iPads account for nearly 70% of all enterprise-based devices out in the corporate world, compared to a paltry 30% for Android-based smartphones and tablets. More over, preliminary results for 2013 indicates that iPhone and iPad enterprise market share accounts for nearly 80%, while Android smartphones and tablets dipped to 22% total. Here’s a full statement from Egnyte on its thoughts of the fascinating study:
“While initially iPads dominated our use, iPhones have taken over. 2011 use showed the iPad accounting for 40 percent of our usage, in 2012 iPhones are now 42 percent of usage, and Android has remained constant at about 30 percent of use. There are two interesting points here, first, Apple seems to have at least temporarily won the hearts and minds of business users with its products accounting for about 70 percent of our traffic. This is important because it’s a flip-flop from the days of old, where Apple products were rarely seen in the corporate landscape. It’s also an indication that when BYOD wrested control over what devices consumers used from IT, they overwhelmingly chose an easy to use product that focused on UI and usability, perhaps even at times over depth.
The second interesting point is that while tablets are certainly hot, iPhones are driving most of the traffic. This may be due to the fact that the iPad doesn’t replace a laptop yet as the corporate device of choice, but try and take a business person’s smartphone away from them, and you may not have a hand left. Smartphones are a must have, and we suspect that since people are already checking email on such a phone while they are working remotely, it’s an extra step to get out and bootup your tablet, so if you have a great phone app that does the same thing, just use it to view your files. Most editing we think still happens on the laptop/desktop. This ‘on the go’ access is further confirmed by the fact that only 31 percent of iPhone sessions occurred over Wi-Fi, that means over three-quarters of access happens via cellular services”.
Looks like the Android platform is going to have some work cut out for it if it wants to get in the good graces of corporate users. Then again, special designs and arrangements from manufacturing giants would probably be a good way to start trying to get in the good graces of corporate folk.
Another day, another decision in the ongoing patent war between Apple and Samsung. This time around, Samsung took Apple to court on the grounds that Apple’s way of processing and transmitting data on 3G networks violated three of Samsung’s patents in the UK. The English court ruled in favor of Apple, ruling that Samsung’s three claims against apple were all invalid resulting in the charges against Apple to be dropped. These patent wars have been going on since 2011 and show no signs of stopping anytime soon.
Should Android manufacturers finally have reason to worry about Android’s perceived growth as a mobile platform? The latest ComScore report indicates that yes, they may need to worry for once. According to the report, the period between October 2012 and January 2013 shows that Apple is slowly beginning to eat away at the overall smartphone subscriber market share thanks to its 37.8% share among smartphone subscribers— up from 34.3% in October. Conversely, Samsung led the pack among Android devices thanks to its 21.4% share among smartphone subscribers— up from 19.5% in October. HTC, Motorola and LG round out the top five manufacturers.
Additionally, Android’s market share is slowly beginning to show signs of erosion, while Apple’s iOS platform is experiencing steady growth. Android’s overall share decreased to 52.3% in January, down from 53.6% in October; iOS grew to 37.8%— representing an increase from 34.3% in October.
We love market shares and usage statistics. The latest number crunching has to do with who consumes the most data and compares basic phones to smartphones to tablets. Since the rise of the smartphone, we’ve seen a constantly increasing usage of data on smartphones, hitting an extremely high 78 – 79% in 2011 and 2012. Most people would think that usage would continue to grow until feature phones are totally phased out, but it looks like tablets are coming in to grab up a bit of that usage share.
In the ongoing legal battle between Apple and Samsung, the latest blow from Judge Lucy Koh has landed squarely on Apple this time. Judge Koh released a ruling today that has at least temporarily reduced the original $1.05 billion award to almost $599 million. Judge Koh’s ruling indicates “the Court identified an impermissible legal theory on which the jury based its award.” Koh has ordered a new trial relative to determining the correct amount due in place of the amounts she disallowed.
A Tokyo court ruled today in favor of Apple over a patent lawsuit filed by Samsung. In the lawsuit, Samsung claimed that Apple misused specific 3G patents in different versions of the iPhone. Here’s the official statement from Samsung:
“We are disappointed by today’s court decision. Following a thorough review of the ruling, we will take the measures necessary to protect our intellectual property rights.”
Samsung originally filed the patent lawsuit in April of 2011 and was looking to seek an injunction against various versions of the iPhone. While this is an obvious blow to the South Korean company, they have had success against Apple in Japan in the past.
Back in August, they won a lawsuit regarding the infringement of a property relating to the synchronization of music and video data with off-site servers.