HTC USA has marked the official arrival of the baseball season by posting a new commercial with its recently acquired star campaigner Robinson Canó who plays for the Seattle Mariners in the MLB. Read more
A new survey conducted by SurveyMonkey attempts to measure brand loyalty for a variety of technology industry companies. Some of those companies include smartphone manufacturers like Apple and Samsung, with Microsoft even making an appearance. According to SurveyMonkey’s findings, Samsung managed to best Apple in terms of customer loyalty. Read more
In what may be one of the most unusual legal twists witnessed in recent memory, a move by Samsung to have some patents invalidated may end up helping Apple avoid a $533 million judgment. This curious result is because both Apple and Samsung have been sued by the same company, Smartflash LLC, over the same set of patents. A win by either of the tech giants in their respective lawsuits will end up helping the other, even though Apple and Samsung have been huge rivals in recent years carrying on their own patent legal battles against each other. Read more
Well at last Tim Cook acknowledges that there are other smartwatches out there, but Tim seems to think the upcoming Apple Watch is the first one that matters.
Why? Because it has the Apple logo? In an interview with Fast Company, Tim reasoned it by saying that Apple didn’t make the first MP3 player, the first tablet, or the first smartphone. He then argued that they made the first modern smartphone and now they are making the first modern smartwatch.
Almost every carrier and hardware manufacturer has some form of an incentive program to gain customers. Whether it is paying for fees or offering credit for old devices, consumers have it made to get value when making a decision. Apple, however, has not entered this kind of territory. The company has long had its Apple Reuse and Recycle Program but that kept trade-ins restricted to its own products. That will all change as Apple is preparing a more generalized trade-in program.
The iPhone 6 took the world by storm when it was launched late last year. Collectively, the iPhone 6 and the 6 Plus took away a significant chunk of the Android device market share. And now with Samsung launching the Galaxy S6 and the Galaxy S6 Edge, industry sources have started to wonder whether the Korean manufacturer has done enough to stop the behemoth that is the iPhone 6.
The world is currently buzzing with reports of the recently unveiled Apple Watch. Although the wearable was shown off a few months ago, the company wasn’t done developing the concept and had to wait until now to officially announce its arrival in the markets. Read more
With new smartphones and new smartwatches hitting the market over the past couple weeks, one new person in the mix is Idris Mootee who is taking over as HTC’s chief marketing officer. HTC has has their share of trials in recent years to develop a coherent, effective marketing campaign for their smartphones which frequently rate high with reviewers, but struggle to attract buyers. With a big job ahead to turn things for HTC, Mootee took time this week to snipe at Samsung, a company he says “doesn’t stand for anything except for profit.”
After forming their own corporation with a round of funding, partnering with OnePlus, and now Qualcomm, things are looking up for Cyanogen. CEO Kirt McMaster sat down with Business Insider to talk about the company, and one interesting tidbit came out of the interview.
Kirt believes that Samsung and Apple won’t be able to stay at the top for long. It won’t be companies like Huawei, LG, Motorola, or HTC that will knock them off their perch though, it will be various startups making low cost handsets. Cyanogen could actually be part of that craze as their software will be part of Qualcomm’s Reference Design (QRD) devices that will release in April. Basically it’s the complete software and hardware package that any startup can use to bring a phone to market within 60 days.
Gartner, a research firm, claims that in Q4 of 2014 Apple slightly edged out Samsung as the world’s number one smartphone distributor with 74.83 million sold as opposed to Samsung’s 73.03 million. It is also noteworthy that this is the first time Apple has been atop of Samsung since 2011 and Gartner correlates that with Apple’s success with the new iPhone 6 and iPhone 6 Plus. While Samsung still outsold Apple for the entire year of 2014, the drop in Q4 is still a cause of concern for the company according to a Gartner rep: