Brand loyalty isn’t a concept unique to smartphones; it’s something pretty much all manufacturers of any consumer product work hard to get from their customers. A recent survey studied iPhone users and asked them if they would consider switching to any other device when it was time to upgrade, and a majority of those users said they were going to stick with Apple’s new iPhone regardless of other phones on the market.
About 78 percent of over 2000 people asked responded that they couldn’t imagine having any other type of phone, and about 52 percent said their reasoning was that they were just very impressed with their current or previous iPhone. 54 percent had previously owned an iPhone. » Read the rest