Remember that beef between Google and the European Union from over the summer? It still has not been solved and it does not look like it will be anytime soon. According to Reuters, Google’s latest offer of a settlement with the EU has been rejected. To make matters worse, Google has reportedly been told that they are running out of time to settle the matter and will have to face formal charges. Reuters says that “EU antitrust chief Joaquin Almunia rejected the internet search giant’s latest concessions on Friday and warned that it has only a short time left to make a satisfactory offer.” The issue at hand is that Google blocked search results containing competitors.
Google’s latest offer was revised by a group of 125 companies that the commission deemed their rivals for feedback. One of the components of the offer was to “allow rivals to display their logos and make their web links more prominent to users.” Unfortunately, it was not strong enough and Almunia stated to Reuters that “there is little time left, but the ball is still in Google’s court. But within a short time frame the ball will then be here (with the European Commission) and then it will be the moment to take decisions.” For the European Union, an end is planned for spring 2014.