The Online Publishers Association (OPA) has just released a study of tablet users that has a number of surprises in it. The survey, which included 2,540 internet users between 8 and 64 years of age, found that Android tablets have made huge gains in the last 12 months, rising from 32% market share in 2011 to 51% in 2012. The iPad accounted for 52% (the numbers don’t add up to 100% because some people had more than one type), so they are now essentially neck and neck. The Kindle Fire can take credit for a lot of the gains, but just as we’ve seen with phones, consumers like choices once they understand the differences between them.
More after the break…
For a 12 week period, ending on August 7th 2011, analyst firm Kantar Worldpanel has reported Android now has a 47.1% hold on the smartphone market in the UK. Following up Android is Blackberry at 21.5% and Apple at 20.8%. Bringing up the rear is Symbian with 7.2%, Windows Mobile 7 at 1.7%, Bada for 0.8% and Windows Mobile showing 0.7%. Hey Microsoft, you’re almost not even existing at all in the smartphone world. In comparison with the same 12 weeks last year, Android has shown an increase of 24.2% compared to a decline for Apple by 7.2%. Symbian has taken a huge nose dive down by 19.1%.
New quarterly numbers have been released by NPD for smartphone market share. The report states that Android continues to stomp the smartphone market taking 52% of the US smartphone market share in Q 2 of 2011. Apple showed a slight gain hitting 29% and RIM dipped to 11% leaving Windows Phone 7, Windows Mobile, and webOS accounting for less than 5% each (at least HP gave it a shot).
NPD also pointed out Motorola’s decline this year stating:
Motorola’s overall mobile phone market share declined 3 percentage points, from 12 percent in Q2 2010 to 9 percent in Q2 2011. The company’s share of the smartphone market also declined from 15 percent to 12 percent. Motorola’s year-over-year unit share of Android OS sales halved from 44 percent in Q2 of last year to 22 percent in Q2 of 2011, as Samsung and LG both experienced substantial gains.
Motorola has some stiff competition from manufacturers like Samsung right now, but I see a handful of hope being tossed into the mix. Though we have no idea what Google’s acquisition of Motorola will mean I see nothing but good things coming out of it. I’ve always seen Motorola as a producer of solid phones. Mix their solid hardware with Google’s stomping power and we could have something magical on our hands here.
What do these quarterly reports mean to you? Share some thoughts with us on a possible rise of Motorola as well.