Many industry forecasters have said that Amazon has set itself up for failure with its new Fire Phone — the device doesn’t have the specs we’ve come to expect from extreme high-end devices, and some of the features, like the camera identification feature that links straight to the Amazon app, isn’t exactly new in terms of technology (Google Goggles) and seems a bit gimmicky. Not the mention the price is pretty steep (right up there with today’s flagships, the Galaxy S5 and the HTC One M8) and its AT&T exclusivity.
However, Amazon will be doing anything and everything it can to make sure the device doesn’t fail. Today, the company announced that it will be giving out up to $15,000 in Amazon Coins to developers if they update their apps to be optimized for the Fire Phone. Hit the break to see Amazon’s guidelines regarding what’s on the table here:
Amazon has a special promotion going on that gives Android users the ability to earn up to $10 worth of “Amazon Coins,” their Appstore specific currency. Amazon Coins can be used to purchase apps or make in-app purchases, but only if done via the Amazon Appstore on an Android device. Unfortunately, the Amazon Coins cannot be used for something like Kindle titles.
Amazon has announced a new currency system, appropriately titled Amazon Coins, for its Kindle Fire lineup. The Coins can be used on the Kindle Fire (and presumably other Android devices as well) to buy apps, games, and most importantly, in-app content. And when it launches in May, Amazon’s going to be giving away “tens of millions of dollars” of Coins to users to kickstart the program. Afterwards, the coins will be available to purchase normall. All applications submitted to the App Store before April 25th will be able to exchange the Amazon Coins automatically.
This isn’t a new concept, as it’s similar to what Facebook does for their games and apps, but I think it’ll be interesting to see how Amazon puts its own spin on the idea. In their press release, they made a bold claim that they see higher revenue per user than any other Android platform. Although they didn’t give any specific numbers for us to dissect, if its true, this Coins idea is definitely going to help change the way we view application stores and markets, which is better for consumers and developers. We’ll be sure to let you know if any more details pop up between now and May.