Many industry forecasters have said that Amazon has set itself up for failure with its new Fire Phone — the device doesn’t have the specs we’ve come to expect from extreme high-end devices, and some of the features, like the camera identification feature that links straight to the Amazon app, isn’t exactly new in terms of technology (Google Goggles) and seems a bit gimmicky. Not the mention the price is pretty steep (right up there with today’s flagships, the Galaxy S5 and the HTC One M8) and its AT&T exclusivity.
However, Amazon will be doing anything and everything it can to make sure the device doesn’t fail. Today, the company announced that it will be giving out up to $15,000 in Amazon Coins to developers if they update their apps to be optimized for the Fire Phone. Hit the break to see Amazon’s guidelines regarding what’s on the table here: