U.K. wireless carrier EE has announced they are going to start looking at technology that would give end users more control over the advertising that shows up on their smartphones, including going so far as blocking some in-app advertising. A move to start limiting or blocking advertising, especially if adopted by other carriers, could have a huge impact on the $3B USD mobile advertising market in the U.K.
EE CEO Olaf Swantee said in an interview on the matter, Read more
A new report out of China says the Ministry of Industry and Commerce has opened an investigation into whether Xiaomi illegally used the term “best” in advertising on its web site in violation of a new advertising law. The new law went into effect on September 1st and includes prohibitions on all sorts of advertising activity, including the use of superlatives like the word “best” in advertisements. Companies that are found to be in violation may face penalties starting at $31,000 USD. Read more
Samsung’s marketing execs seem to really enjoy taking digs at Apple. They recently took on the iPhone’s lack of wireless charging capabilities. Now they are going after one of the biggest differences between the iOS operating system and Google’s Android that powers Samsung’s TouchWiz interface – customization. Read more
Advertising pays the bills for many tech companies, and to that end, Instagram has announced some changes in its advertising platform that means users will soon see 30-second video adverts in their feed.
It seems like everything is going Material these days and the ads that appear on your mobile device are no exception. DoubleClick, the company behind many of the ads that show up in the apps you use has announced their AdMob network and DoubleClick Ad Exchange spots are being overhauled with a Material design inspired look. Read more
Earlier this week Google announced the results of a study they conducted on ads that appear on your screen while using one app trying to get you to buy some other app, ads known as “interstitials.” Most users see them as annoying, a finding confirmed by the Google study. However, Google also found they were highly ineffective and has decided to retire them while asking others to follow suit. This announcement has brought a rebuke from Yelp CEO Jeremy Stoppelman who says Google is being hypocritical and may be trying to flex some monopolistic tendencies. Read more
HTC has released a new video for the HTC One M9 that tries to play on emotion in a big way. Using the hashtag RallyAroundMichelle, the spot portrays a young woman who is having a difficult day. After posting a social media message “I am nobody” the responses start to pour in reminding Michelle how many people do care about her. Of course, all of this is accessed via her HTC One M9 as her day is slowly brightened by the messages.
You can check out the one minute long “full” video after the break. Read more
Despite being a major brand in the world of electronics, Sony has struggled to find succes, or a profit, in the mobile devices market. This is notably true in the U.S. market. These forces led Sony CEO Kazuo Hirai to announce in February that a plan to return to profitability by 2018 may not include smartphones based on their absence from his statements. A new statement from the company says mobile devices will be part of Sony’s future and to back that up, a new, major advertising campaign is launching this month. Read more
Kristen Bell and Dax Shepard are back in action in a Samsung commercial, this time celebrating the holiday season. When we first saw the couple in a Samsung commercial, it was during warmer weather as they showed off their Samsung Galaxy tablets. For this latest edition of life in the Bell/Shepard household, we see several more Samsung products in use as the couple starts early in the morning on a day of holiday decorating. Some of the devices you may spot include the new Galaxy Note Edge, a Galaxy Tab S, a Galaxy Note 4, a Samsung Gear S, and even a curved Samsung television.
You can check out the two minute video after the break although you will probably see bits of it during commercial breaks throughout the holiday television viewing season. Read more
New York City’s Times Square has a huge new billboard lighting things up and Google managed to land the inaugural advertiser spot on the billboard. The billboard runs from 45th Street to 46th Street, roughly the length of a football field, and is eight stories tall. Located above the Marriott Marquis and operated by Clear Channel, the billboard is made with a display running 24 million pixels and is the “highest resolution LED screen of its size in the world.” Read more