Earlier this week Google announced the results of a study they conducted on ads that appear on your screen while using one app trying to get you to buy some other app, ads known as “interstitials.” Most users see them as annoying, a finding confirmed by the Google study. However, Google also found they were highly ineffective and has decided to retire them while asking others to follow suit. This announcement has brought a rebuke from Yelp CEO Jeremy Stoppelman who says Google is being hypocritical and may be trying to flex some monopolistic tendencies. Read more
HTC has released a new video for the HTC One M9 that tries to play on emotion in a big way. Using the hashtag RallyAroundMichelle, the spot portrays a young woman who is having a difficult day. After posting a social media message “I am nobody” the responses start to pour in reminding Michelle how many people do care about her. Of course, all of this is accessed via her HTC One M9 as her day is slowly brightened by the messages.
You can check out the one minute long “full” video after the break. Read more
Despite being a major brand in the world of electronics, Sony has struggled to find succes, or a profit, in the mobile devices market. This is notably true in the U.S. market. These forces led Sony CEO Kazuo Hirai to announce in February that a plan to return to profitability by 2018 may not include smartphones based on their absence from his statements. A new statement from the company says mobile devices will be part of Sony’s future and to back that up, a new, major advertising campaign is launching this month. Read more
Kristen Bell and Dax Shepard are back in action in a Samsung commercial, this time celebrating the holiday season. When we first saw the couple in a Samsung commercial, it was during warmer weather as they showed off their Samsung Galaxy tablets. For this latest edition of life in the Bell/Shepard household, we see several more Samsung products in use as the couple starts early in the morning on a day of holiday decorating. Some of the devices you may spot include the new Galaxy Note Edge, a Galaxy Tab S, a Galaxy Note 4, a Samsung Gear S, and even a curved Samsung television.
You can check out the two minute video after the break although you will probably see bits of it during commercial breaks throughout the holiday television viewing season. Read more
New York City’s Times Square has a huge new billboard lighting things up and Google managed to land the inaugural advertiser spot on the billboard. The billboard runs from 45th Street to 46th Street, roughly the length of a football field, and is eight stories tall. Located above the Marriott Marquis and operated by Clear Channel, the billboard is made with a display running 24 million pixels and is the “highest resolution LED screen of its size in the world.” Read more
LG has earned a spot in the Guinness Book of World Records for a classic advertising medium, the billboard. Constructed just outside the King Khalid International Airport in Saudi Arabia, the new LG billboard spans the length of two football fields. More precisely, the billboard comes in at 240 meters wide and 12 meters tall producing 3,000 square meters of advertising landscape for LG. The dimensions are great enough that it has been recognized as the world’s largest billboard and according to LG it will help the company become “the face of the electronic industry” greeting guests to Saudi Arabia.
A few years ago, advertising served up by Google was confined to a sidebar on the search giant’s results page. Since then, Google has gone on to develop a variety of new services and platforms, some with advertising and some without advertising. The company has conquered the smartphone market thanks to the Android operating system, but it is not content to stop there. Google has made a big push into wearable devices lately, supporting platforms like smart watches and even developing their own concepts like Google Glass. Not limiting themselves to what users keep on their bodies, or close by, Google is also branching out into areas like automobile interfaces, home appliances, and home automation systems. Google is getting close to being present just about anywhere one may look, which makes all of those surfaces a potential advertising space. Read more
TuneIn has released an update to their TuneIn Radio Android app that not only overhauls the look and feel, it introduces some changes to the way the service works. These changes are part of an effort by the company to become more of a standalone social network platform focused on the online radio shows and stations that users access. Users will find that old methods like “favorite” stations have now been converted to “follows” and users now have access to a personalized feed full of updates. TuneIn will also use your history and the content you are following to suggest stations, shows and categories. TuneIn has also added a feature called “TuneIn Echo” that will let groups access content together. Read more
As the Apple v. Samsung trial starts to move along since starting earlier this week, we may be treated to some interesting bits of information about how the two companies viewed each other and how that guided their strategy. As part of his opening statements on behalf of Samsung, attorney John Quinn indicated that,
“We will show you internal Apple documents, documents that haven’t been made public before, and showed how Apple was really concerned about competition from Android, and in particular Samsung…This new, edgy marketing strategy…it drove Apple crazy.” Read more
Last night Samsung spent some serious coin on their advertising during the Oscars as we noted in a story earlier today. Although host Ellen DeGeneres appeared with the Samsung Galaxy Note 3 during the show, the backstage selfies and posts were supposedly not “officially” part of the package Samsung bought with the estimated $20 Million they spent for advertising. According to a report out today, Ellen’s images and tweets with the Note 3 were “organic.” Read more