Chinese officials open investigation into Xiaomi’s use of the word “best” in ads


A new report out of China says the Ministry of Industry and Commerce has opened an investigation into whether Xiaomi illegally used the term “best” in advertising on its web site in violation of a new advertising law. The new law went into effect on September 1st and includes prohibitions on all sorts of advertising activity, including the use of superlatives like the word “best” in advertisements. Companies that are found to be in violation may face penalties starting at $31,000 USD. Read more

Yelp CEO takes Google to task over mobile app ad issue


Earlier this week Google announced the results of a study they conducted on ads that appear on your screen while using one app trying to get you to buy some other app, ads known as “interstitials.” Most users see them as annoying, a finding confirmed by the Google study. However, Google also found they were highly ineffective and has decided to retire them while asking others to follow suit. This announcement has brought a rebuke from Yelp CEO Jeremy Stoppelman who says Google is being hypocritical and may be trying to flex some monopolistic tendencies. Read more

HTC hopes to make connection with new ad


HTC has released a new video for the HTC One M9 that tries to play on emotion in a big way. Using the hashtag RallyAroundMichelle, the spot portrays a young woman who is having a difficult day. After posting a social media message “I am nobody” the responses start to pour in reminding Michelle how many people do care about her. Of course, all of this is accessed via her HTC One M9 as her day is slowly brightened by the messages.

You can check out the one minute long “full” video after the break. Read more

Sony says it can stay in the mobile devices market


Despite being a major brand in the world of electronics, Sony has struggled to find succes, or a profit, in the mobile devices market. This is notably true in the U.S. market. These forces led Sony CEO Kazuo Hirai to announce in February that a plan to return to profitability by 2018 may not include smartphones based on their absence from his statements. A new statement from the company says mobile devices will be part of Sony’s future and to back that up, a new, major advertising campaign is launching this month. Read more

Bell and Shepard back for a holiday-themed Samsung commercial


Kristen Bell and Dax Shepard are back in action in a Samsung commercial, this time celebrating the holiday season. When we first saw the couple in a Samsung commercial, it was during warmer weather as they showed off their Samsung Galaxy tablets. For this latest edition of life in the Bell/Shepard household, we see several more Samsung products in use as the couple starts early in the morning on a day of holiday decorating. Some of the devices you may spot include the new Galaxy Note Edge, a Galaxy Tab S, a Galaxy Note 4, a Samsung Gear S, and even a curved Samsung television.

You can check out the two minute video after the break although you will probably see bits of it during commercial breaks throughout the holiday television viewing season. Read more

New, huge Billboard on Times Square gets Android-ified by Google


New York City’s Times Square has a huge new billboard lighting things up and Google managed to land the inaugural advertiser spot on the billboard. The billboard runs from 45th Street to 46th Street, roughly the length of a football field, and is eight stories tall. Located above the Marriott Marquis and operated by Clear Channel, the billboard is made with a display running 24 million pixels and is the “highest resolution LED screen of its size in the world.” Read more

LG billboard earns Guinness World Record entry


LG has earned a spot in the Guinness Book of World Records for a classic advertising medium, the billboard. Constructed just outside the King Khalid International Airport in Saudi Arabia, the new LG billboard spans the length of two football fields. More precisely, the billboard comes in at 240 meters wide and 12 meters tall producing 3,000 square meters of advertising landscape for LG. The dimensions are great enough that it has been recognized as the world’s largest billboard and according to LG it will help the company become “the face of the electronic industry” greeting guests to Saudi Arabia.

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