Facebook Home was announced yesterday and will be launching on select Android devices April 12. With the social network heavily monetizing its mobile app, many are wondering if Home will also feature ads. According to CEO Mark Zuckerberg, Facebook Home will not launch with ads, but they will eventually make their way to Cover Feed. Cover Feed is basically the home screen and you’re able to swipe left-to-right through updates from your friends. Ads are a necessary evil in order for Facebook to keep the social network alive and continue to grow. Amazon for example offers cheaper Kindle tablets that are ad-supported and feature home screen ads. For Facebook, Home isn’t just a new mobile experience, but also a new data resource that can be tapped into to help them better target ads to users.
Source: The Next Web