You may be aware that Samsung has been spending more on marketing lately than they have on research and development. Their latest video released to YouTube is another example of how that strategy is playing out. The 5-minute video titled “Hi Hey Hello” is based on a song by the same name from The Chicharones and follows the budding romance of a young couple. Director Joseph Kahn clearly had a directive from Samsung in producing the video – highlight the Samsung Galaxy S 4. He does this by putting the device in the hands of male lead who uses many of Samsung’s latest features like Dual Shot, Smart Pause, Drama Shot, Sound & Shot, Air Gesture, and Group Play/Share Music to attract his female lead’s attention. You can check out the video, which includes astronauts, after the break. Read more
According to the 2013 BrandZ list of top global brands, Google ranks second, valued at $113.669 billion. Although the company is still short of Apple’s value of $185.536 billion, they still passed by IBM, who currently rank third at $112.536 billion.
One notable name is Samsung, which is currently ranked at number 30, having jumped up a whole 25 places. This can clearly be pointed to their increased advertising on their Galaxy line and exploding sales figures.
Google’s second-place ranking shows steady growth for the company, but their spot behind Apple says that they’re still the company to beat. Google looks to continue closing in on Apple in the current year.
Source: Marketing Week
HTC has been keeping the spotlight on its HTC One, but that doesn’t mean they’ve forgotten about the mid-range market. The latest device in the Desire line has popped up in some benchmarks and goes by the lengthy name of HTC Desire 600 Dual-Sim. It sports a 1.2 GHz, unspecified processor, a 960 x 540 screen, and Android 4.1.2, and appears to heading to European markets only at launch. Unfortunately, we can’t get any other specs from the benchmark, but hopefully we’ll see HTC keep putting that Ultrapixel camera on devices other than its flagship phone. Then again, they keep the Ultrapixel marketing for the One line of devices. We’ll find out soon enough, either way.
With the kick-off of SID Display Week 2013 in Vancouver came some pretty neat new concepts from Qualcomm. The company demoed a 1.5-inch panel embedded on the top of an “always-on” smartphone and on the face of a smartwatch.
Perhaps the most interesting display was a 5.1-inch panel with a spectacular 2,560 by 1,440 (577 ppi) resolution. While up close, the images seem much more crisp than on the current top-of-the-line displays, the colors don’t quite pop like they do on other handsets. But there’s more to it than meets the eye. The screen has a 6x power advantage over current LED and OLED displays. This means that your phone could go days without charging. But don’t get over excited, because Qualcomm says that this technology is still a few years from mass-production. For now, we’ll just have to wait and see what else the future brings for smartphone technology.
Hot of the heels of its unique Hydro smartphone, Sprint has announced the brand-new Hydro Edge for the general public. Developed by Kyocera, this new Jelly Bean-powered toy features a 1GHz dual-core Snapdragon chip, a 4-inch impact resistant display and a 5 megapixel camera . Additionally, this new device will be fully waterproof and have a Smart Sonic Receiver unit.
And now for the news prospective customers have been waiting on: the Hydro Rise will land in Sprint and Boost Mobile stores sometime this summer. Unfortunately, Sprint hasn’t come out with the exact release date or the pricing just yet, but we should expect to receive further information on the Hydro Edge as we get closer to whenever it is the phone’s release date will be.
HTC has had it woes over the last couple of years and the hope is that the beginning of the end will be the HTC One. That could be the case, but it seems that either HTC is cleaning themselves of some employees or they are leaving on their own. Chief Product Officer Kouji Kodera, communications chief Jason Gordon, global retail marketing manager Rebecca Rowland, director of digital marketing John Starkweather, and product strategy manager Eric Lin have all recently departed. In the case of Eric Lin, he tweeted, “To all my friends still at @HTC – just quit. leave now. it’s tough to do, but you’ll be so much happier, I swear.”
Is HTC finally hitting bottom? Unfortunately until they figure out that consumers buy products based on features, not quality, things won’t change too much. HTC has been making great phones, and yours truly bought one, but unfortunately I’m not the demographic. Mainstream consumers are and HTC needs to take care of them in order to succeed.
sources: AllThingsD, @ericL
So you already own the Galaxy S 4, but want a wireless charging solution. Samsung still hasn’t released their version yet, but Mobile Fun in the UK has a solution for you that is available for pre-order now. The charging pad goes for $53.99 and is already available now. It will actually work out of the box with other Qi compatible phones such as the Nexus 4 and the DROID DNA.
If you own a Galaxy S 4, you will need to also buy their wireless charging cover that will replace your current back battery cover. This goes for $37.99 and is available in both black and white. The good news is that these covers will work with any Qi charging pad, so if you already own one, you will only need to buy a cover. Unfortunately they aren’t in stock yet, but if you pre-order now, it should arrive at your doorstep in about 4 to 6 weeks. Hit the break for a short demo video and links to get your order in.
Samsung— already one of the world’s largest manufacturers— has further exerted its powerful influence in the tech world buy purchasing a 10% stake in manufacturer Pantech. The deal which is expected to be finalized by sometime in June, allows Samsung to purchase 53 billion won (approximately $48 million USD) worth of shares and helps Sammy better finance its operations and attract more investor interest going forward. Additionally, Pantech previously sourced many of its components and parts for its devices from Samsung, so the deal helps Sammy and Pantech’s relationship since Pantech buys chips and LCD units from Samsung.
Now all that’s left to do is to play the waiting game to see the imminent outcome of this deal.
source: Fox News
Ingress, a sci-fi augmented reality game that incorporates some of the real world into its gameplay, received an update today from developer NianticLabs@Google. The update includes a couple features that users will probably find especially useful. The first of these improvements is a change to the Inventory carousel to display information like portal health and faction control. The second usability improvement is the addition of notifications for “Portal under attack,” “Portal neutralized,” and “@<codename>” messages.
Other changes in the latest update include support for Jarvis Virus and ADA Refactor objects and Recharge visual animation to go along with several bug fixes. If you are interested in trying out Ingress, you can grab the app using one of the download links below. Then you will need to receive an invite as the app is still in a closed beta stage.
Google Play Download Link
It has been a few days since we had any new rumors about the Motorola X Phone, but the latest bit of news comes to us from the FCC. A filing for a Motorola XT1056 has been approved by the FCC with the capability of running on LTE Band 25. This appears to support a device headed to the Sprint network. The device will also support HSPA+ on 2100, 1900 and 850 MHz bands. The other information is similar to the XT1058 that surfaced recently with support for AT&T’s network, including NFC, Bluetooth 4.0 LE+EDR, and 802.11ac WiFi capabilities.