Nielsen’s first android meter results are in. After the Android Market app itself, apps for Facebook, maps and mail had the highest active reach among U.S. Android users above the age of 18. (“Active reach” is defined as the percentage of Android owners who used an app within the past 30 days.”)
While there are a handful of apps popular among all users, what’s interesting are the notable differences in some apps, particularly social networking apps, between gender. Facebook’s mobile app saw an active reach of 81 percent for women compared to 69 percent for male. Twitter also reached more women, 16.5% compared to 13.4% of men. However, Google+, the newest social network, had more than twice the active reach among men; 15.8% compared to 7.2%.
Scores after the break » Read the rest