Ah yes, the variation of the Android platform. Some people love it while others hate it. Let’s face the cold, hard truth about Android: it’s an open-source platform in which any individual can take the basic source, tweak it a little and truly make it their own. Similarly manufacturers can take the basic open source and throw it onto all sorts of devices with all sorts of hardware configurations. What do both amateur developers and established manufacturers of Android devices have in common? Each want to develop and create an end result or product that is “unique” and more or less different from its competition, while also providing a need for its customers and consumers. Amateur developers have a different perspective from both the engineers/developers at Google and OEMS– that’s to take the Android platform which notoriously omits items such as built-in functions like the ability to take screenshots and make it available for all. OEMs and manufacturers conversely see the bare Android platform as too basic and will slap on enhanced features such as social communication widgets. Independent/amateur developers and OEMs/manufacturers have different visions, but again— they’re looking at the bigger goal of answering what they perceive to be Android customer’s need ands try to address them.
What Android users truly want or need can be subjective and there’s no real right or wrong answer. However, we all believe Android’s benefit to users involve the freedom of choice. There are a myriad of options prospective and interested consumers can look into when it comes to manufacturers. For those who want a simple phone which allows for web browsing, messaging (texting and Twitter) and basic phone calls, there are a ton of budget options such as the Pantech Burst smartphone. For others who are interested in watching videos, listening to music or gaming on the go, there are other devices which feature dual-core processors with built-in GPUs such as the HTC Rezound. Whatever it is a prospective user is interested in, they’ll find what they want. Now suppose I ask this question to you: considering Android is truly an open platform, is it fair that manufacturers generally market devices with various hardware profiles, but only one UI option? More importantly, what is the benefit of having an Android device with a custom UI and would manufacturers and ultimately consumers be better off having the option to choose between a device with a custom skin or no skin at all? I personally believe that not only is it unfair for OEMs to market most devices with custom skins, but also marketing devices with no skins may be a financial benefit as well as positive perception from the various levels of the Android community.