We have all come across games with in-app purchases, and I often wonder if it’s really all that effective. I don’t mind spending money on any app or game if it’s worth it, but when a developer designs a game that forces you to pay for something to succeed in the game, I have a problem with that. I would rather the developer give me a demo of the game for free with an option to purchase the full version or the remaining levels for a one time purchase. In-app purchases remind me of the 1-900 days in which they tried to lure lonely men into coughing a bunch of dollars and getting nothing in return. Why should I buy a special red ship that has more fire power? Let me earn it the old fashioned way.
According to a survey conducted by Swrve, it appears as though the majority of people aren’t falling for this trap. According to them, only 0.15 percent of mobile gamers contribute 50 percent of all of the in-app purchases. These people are referred to as “Whales”, but I have another name for them that probably wouldn’t be a good idea to say.