It looks like things are getting better and better for Mr. Developer and his good friend Mrs Advertizer. Tapjoy has recently announced that they will be offering a “mobile industry’s first” with their new Pay-Per-Action application distribution service. The goal, obviously, is to improve the effectiveness of advertising and to benefit brand advertisers and mobile app developers.
More specifically, the new service will allow developers to reward the end user for completing a certain action within that application. It could be completing a full tutorial, reaching a specific level on a game, or any other detailed action the developer would like. The Pay-Per-Action model is said to deliver a higher return on investment as it tracks users’ actions, guaranteeing a high level of value both for the developer and the user.
In addition, Tapjoy has teamed up with Apsalar, which is a mobile behavioral analytics company. With the assistance of Apsalar’s software, advertisers or developers can better pin point and decipher conversion funnels in one or more applications. Not a bad market to corner if you ask us. The Pay-Per-Action SDK is bonded with Apsalar’s analytics platform. It allows for grouping similar users together based on their patterns and user behaviors, thus making it effective for developers and advertisers to monetize on. After all, it all comes down to the user experience right? Well, this will be one method of improving just that. Let us know what you think of it all in the comments below.
The Android Developers blog has announced a new SDK for Gingerbread, the update 2.3.3 will be offering some new functionality and capabilities to the OS for developers, in regards to near field communication. “NFC is an emerging technology that promises exciting new ways to use mobile devices, including ticketing, advertising, ratings, and even data exchange with other devices” said Xavier Ducrohet, a lead SDK tech with Google. Ducrohet also mentioned that Google will be doing their best to bring us new functionality as it presents itself with the new and emerging technology. Some of the new features that can be found with 2.3.3 include:
- A comprehensive NFC reader/writer API that lets apps read and write to almost any standard NFC tag in use today.
- Advanced Intent dispatching that gives apps more control over how/when they are launched when an NFC tag comes into range.
- Some limited support for peer-to-peer connection with other NFC devices.
Check out the change log here, or hit up the source link for the developers post to read it in its entirety. And if you’re a developer ready to give the kit a try yourself, you can grab it here.
Nothing gets the developer community hopping more than the system dump of a new, high-profile phone. Well, fans of the HTC Inspire 4G will be happy to know that its system dump has just been made available. The new version of HTC Sense is included in this, and the report is that there’s not a lot of the AT&T “bloatware” that is so common with so many phones. Developers, or anyone planning to purchase an Inspire and do any hacking, should really look into grabbing this download from Android Central.
[via Android Central Forums]
If you watched the Google event a few years ago or just read our coverage of it, you’ve heard a little talk about “fragments” in the Honeycomb OS. Over at the Android Developer’s Blog, software engineer Dianne Hackborn has shed a little light on exactly what these fragments are, and how they’ll work.
There’s a lot of technical information in the post, so it’s definitely worth a good read if you’re interested in the developer side of the platform. For the rest of you, the interesting part is that fragments are a way of organizing information and pulling it across various parts of the app. She also mentioned that fragment technology will be rolling back across to older Android versions, all the way back to 1.6. No word on the “when” of it, but it’ll be coming down the pipe.
[via Android Developers Blog]
So a few days ago, we saw Honeycomb running on the Nook color successfully, and had most of the issues worked out, though there were still some kinks. And while we still don’t have root access to it, as it turns out Honeycomb is now running, quite well, quite stable, on the Nook Color, and is available in one easy download. XDA-Developers have been working hard on this project, and have brought the Android-based e-reader into the realm where it can adequately compete with tablets on shelves at twice the price. They’ve come a long way in making this e-reader quite worthy of purchase for those looking for an Android tablet, and I admit…I’ve got my eye on it myself.
Google’s Honeycomb Event just wrapped up, and while we weren’t able to be there for the live show — yes, we got an invite, but our staff, sadly, was unable to attend — we caught the live streaming event and are happy to sum-up the basics for you.
There’s been a lot of anticipation over Android 3.0, especially since CES 2011 in Vegas a few weeks ago. With the launch of so many Android tablets, and some launching with Honeycomb like the Motorola Xoom, and LG G-Slate, many are curious how different the new version of Android “built for tablets” will be from it’s previous versions. Since Google launched it’s SDK for Honeycomb, many have been digging in deep to see what we’ll find. Here is a summary of the new features and changes within.
See the features and changes below…
Android 2.3 Gingerbread is amongst the hottest topics in the android world right now. Whether it is curiosity about receiving the OTA upgrade or if it is all it is cracked up to be, the forums are flooded with Gingerbread discussion. Among the fabled upgrades are speed and performance enhancements, a refreshed UI, new text selection, and more.
First, under the spot light is speed. Gingerbread is faster then its predecessors. Along with the speed comes a smoother experience with almost every interaction with the phone including, but not limited to, menus, screen swipes, and scrolling. Although it is impossible to dictate just how much faster Gingerbread is then Froyo with a quantity, the differences are definitely noticeable.
Second, the refreshed UI. The user interface is not a complete overhaul, but has some noticeable changes. First the color scheme has changed to a black, orange, and green with the menus being set against a all black background instead of trimmed in white. The biggest change is the functionality of the home screen menu. Accessing the menu presents you with an option to manage apps, and allows you to go directly to the app manager. Also among the UI changes is the new text selection and copy/paste tool. Simply tapping on the text box brings up the selection tool that you drag to any position in the text to make the modifications. A long press will bring up two selection tools that allow you to drag over what you wish to copy, cut, or paste. Along for the ride is the new Microbes wallpaper that ships by default with Gingerbread. This adds a little human interaction with live wallpapers.
Third, is the introduction of Near Field Communications (NFC) and the downloads app. The NFC chip inside the phone allows the phone to interact with NFC stickers , which contains information that the phone will automatically process. The downloads app allows you to sort through all the downloaded content on your Android device.
Android 2.3 Gingerbread, while not a complete overhaul, will definitely hold its own until the release of Android 3.0 Honeycomb. Look for the OTA update for your phone in hopefully the near future.
Get excited Android enthusiasts! They day you all have been waiting for is here. Samsung’s Nexus S is scheduled to be sold by Best Buy in two days, but today presents a special treat and answers a question as old as the Android Community itself. Will we see a root for it? Headline news is that two days before its release the Nexus S Linux kernel source is released to the public using Android’s Open Source Project. The early release allows developers a head start in development; whether it is for custom ROMs, hacks, or to update applications. The release can be found at Android’s Open Source Project.
On Google’s repository, developers have different options. They can clone one tree from the kernel by installing and using git or the entire platform by installing and running repo. If you are unfamiliar with the purpose behind repo and git, but have a desire to dig deeper into the power of Android, you can find out more information here. If you desire an in-depth tutorial about how to access this powerful release, check out the git tutorial here. Now that the kernel is released it is only a matter of time before the major developers of the Android community release their modified versions for the pleasure and business of Android enthusiasts world-wide. Happy developing!
In the slew of new things to be included in Android 2.3 Gingerbread, here’s one that the devs will love. It’s a new feature called “StrictMode”, and is designed to monitor an app as it works and watch for calls, commands, or other app functions that could end up slowing things down on your device. According to the Android Developers Blog, it is made to:
- detect disk writes
- detect disk reads
- detect network usage
- on a violation: log
- on a violation: crash
- on a violation: dropbox
- on a violation: show an annoying dialog
So what does this mean, specifically? It means that developers will now be able to find out what causes slowdowns and bottlenecks in their apps that would ultimately cause an app to crash or force close. This means a better app experience, and more stable apps in general for the end user. Looks like Google is all about the apps, and they plan to stay that way. Be sure to let us know your thoughts in the comments!