It looks like things are getting better and better for Mr. Developer and his good friend Mrs Advertizer. Tapjoy has recently announced that they will be offering a “mobile industry’s first” with their new Pay-Per-Action application distribution service. The goal, obviously, is to improve the effectiveness of advertising and to benefit brand advertisers and mobile app developers.
More specifically, the new service will allow developers to reward the end user for completing a certain action within that application. It could be completing a full tutorial, reaching a specific level on a game, or any other detailed action the developer would like. The Pay-Per-Action model is said to deliver a higher return on investment as it tracks users’ actions, guaranteeing a high level of value both for the developer and the user.
In addition, Tapjoy has teamed up with Apsalar, which is a mobile behavioral analytics company. With the assistance of Apsalar’s software, advertisers or developers can better pin point and decipher conversion funnels in one or more applications. Not a bad market to corner if you ask us. The Pay-Per-Action SDK is bonded with Apsalar’s analytics platform. It allows for grouping similar users together based on their patterns and user behaviors, thus making it effective for developers and advertisers to monetize on. After all, it all comes down to the user experience right? Well, this will be one method of improving just that. Let us know what you think of it all in the comments below.