The Nexus 4 packs pure unadulterated Android into a quad-core powered black slab of sexy. It’s a great device at an unbelievable price. Problem? It’s gone mainstream. Not in the way hipsters refer to any semi-successful musician either. Google’s deliberate attempts to make the Nexus brand much more grandma-friendly has, in some respects, been a message to its most ardent “root first and ask questions later” fans. I can almost hear Andy Rubin say, we’re going mainstream now, you tech-heads can come along for the ride if you want but you’re not riding shotgun anymore. The “pure Android experience” is no longer being designed or marketed for the power user.
I really wanted the Nexus 4 but after much deliberation I’ve had to conclude that I am not entirely drunk on Nexus Kool-Aid. The lure of a $299 (8GB version) price for a top tier unlocked phone was certainly tempting. So too was the appeal of receiving timely and undiluted updates. For many, the updates alone may be reason enough to buy this phone. When I examined the compromises Google made to court the mainstream customer I realized the Nexus 4 can not fulfill my needs. I suspect this may be the case for other tech-savvy Android users.