Throughout all of the intense court battles that Samsung has had (are still having, and will continue to have) with Apple, it looks like Samsung’s learned a thing or two from their competitor.
In what might be the most ridiculous “patent” battle of any mobile phone manufacturer, Samsung has recently filed an objection with the Intellectual Property Office against LG to prevent them from using the phrase “Unpack event” in their marketing materials.
Apparently Samsung thinks they were the first company to ever use the word “unpack,” and they deservedly so should be the only company to use it. The Intellectual Property Office has since ruled that “unpack” is a common verb and can’t be registered as a trademark, something a fifth grader probably could have told Samsung.
In response, LG explained that they weren’t even planning on using the term in their actual media event, only in the invitations.
The two companies have clashed many times in the past, but the fact that they are clashing over something so trivial goes to show just how serious competition is in the mobile industry these days.