Huawei’s Honor brand is arguably more familiar to US consumers than Huawei itself, despite the company building Google’s Nexus 6P and selling the excellent Mate 9 unlocked at Best Buy and Amazon. The reality of the US market is that carriers run the show and if you can’t stock phones on their shelves, you’re basically hidden in the shadows. Just ask Sony or to some extent, HTC. Huawei has found great success around the globe, nipping at Apple’s heels as the third largest smartphone brand (behind Apple and Samsung), but their efforts in the US have been halfhearted at best. That might change, however, as their latest flagship is likely to land on AT&T early next year.