If you’re a Facebook fanatic, chances are that you’ve played Rovio’s hyper-addictive Angry Birds Friends at some point recently. As slick and cool as that spinoff of the game is, gamers have been limited to playing the game on a desktop computer as opposed to on our mobile devices. Fortunately Rovio realized that 60 million installs and a 15 million active user base must be tapped into just a wee bit further– and that’s why it used a Facebook event in Helsinki to announce a mobile version of its Angry Birds Friends game— which is inspired by the popular Supercell in-app store services to gain extra revenue.
Many of you are probably wondering why it took so long for Rovio to
finally come out with a mobile version of the game, right? Well it’s quite simple really: up until recently, Rovio has been reluctant to monopolize revenues and sources of income in areas like paid apps, but with the paid apps business and merchandising taking off, Rovio is taking a chance by being open with free creative spinoffs of its games like Angry Birds Friends. Looking at the bigger picture, the developer sees this latest installment of the series as more exposure for its brands, while simultaneously tapping into the up-and-coming freemium business model.
Be on the lookout for the game to hit Android devices soon. Oh— and please don’t blame us for any lost time in productivity.